Interviews
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Building A Niche Pet Product Business (Shedding Dog Bodysuit) From Scratch – Tyson Walters of Shed Defender
Tyson Walters of Shed Defender shares the story of building a niche pet product (Shedding Dog Bodysuit) business which started as a way to solve a personal problem and then got a lucky boost through a viral post from The Dodo.
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Building A Canadian Bone Broth Brand – Diane Huynh of Bo & Marrow
Diane Huynh of Bo & Marrow shares her entrepreneurial story of building a bone broth brand in Edmonton, Alberta (Canada) and growing the business in the Canadian market. Notable in her story is her tenacity of going door to door into different grocery/retail stores and asking the buyers to carry her bone broth products. Now her products are carried by large retailers like Whole Foods and others.
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Ex-Amazon Executive Shares Secrets of Seller Success on Amazon – Brad Moss of Product Labs
Is there a secret recipe for generating more sales on Amazon? The answer is Yes. Ex-Amazon executive Brad Moss shares insider secrets as well as a tested framework of different variables and tweaks that can help sellers not only get more page views, conversions, and generate higher revenues, but also reduce costs and become more profitable.
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Building A Hot and Cold Therapeutic Wraps Brand – Chelsea Frank of Life and Limb Gel
Chelsea Frank of Life and Limb Gel shares how she created a brand and a line of user-friendly hot and cold therapy products that provide a contoured fit for the curves of the body while juggling being a full-time stay at home mom. This interview shows how pure grit and perseverance can help someone overcome challenges and grow a business one step at a time.
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TomboyX – Building a Successful Gender-Inclusive Underwear Brand – Fran Dunaway and Naomi Gonzalez, Co-founders of TomboyX
In this highly instructional interview, TomboyX co-founders Fran Dunaway and Naomi Gonzalez share the startup story of how they started a clothing line for women with a masculine streak without any prior business or apparel industry experience. They also share how listening to customer feedback helped them to identify their “hero” product and pivot to building a successful gender-inclusive underwear brand TomboyX.
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