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Building a Lavender Based Personal Grooming Brand – Jocelyn Sheppard of Appalachian Botanical Co.
Jocelyn Sheppard, founder of Appalachian Botanical shares the story of how she is utilizing reclaimed coal mining land in West Virginia to grow Lavender and build a natural personal grooming brand while creating jobs for marginalized people in the local community. Jocelyn shares her lessons in scaling business through B2B channels, importance of branding, and making a difference in her community through her business.
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Building a Heavy-Duty Dog Accessories Brand – Maria Lee Magaña of Bully Wags
Maria Lee Magaña, Founder of Bully Wags, shares the story of how she got inspiration for her dog leash and harness business from a challenge that she encountered while walking her own Bully. Maria shares her journey of developing and bringing the product to market, what has worked in terms of customer acquisition and her plans for being more breed-inclusive and expanding to new markets.
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Building a Kindle Accessories Brand – Louise Rice of Strapsicle
Louise Rice, founder of Strapsicle, shares her story of creating a Kindle Strap while on her maternity leave to enable easy reading experience and to prevent the device from accidently falling. Louise shares her lessons in gaining traction early on, success with selling in the US on Amazon, her efforts to scale the business globally, as well as a strong focus on building a brand
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Disrupting the Pet Products Industry – Adam Baker of SodaPup
Adam Baker of SodaPup shares his experiences in applying business principles learned from successful career in the footwear and apparel industry (Nike, Crocs etc.) to the pet industry. Adam shares his lessons in growing the business through strategic partnerships and contracts to pay for expensive moulds for his products as well as getting distribution and brand building.