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Building a Lavender Based Personal Grooming Brand – Jocelyn Sheppard of Appalachian Botanical Co.
Jocelyn Sheppard, founder of Appalachian Botanical shares the story of how she is utilizing reclaimed coal mining land in West Virginia to grow Lavender and build a natural personal grooming brand while creating jobs for marginalized people in the local community. Jocelyn shares her lessons in scaling business through B2B channels, importance of branding, and making a difference in her community through her business.
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Building a Kindle Accessories Brand – Louise Rice of Strapsicle
Louise Rice, founder of Strapsicle, shares her story of creating a Kindle Strap while on her maternity leave to enable easy reading experience and to prevent the device from accidently falling. Louise shares her lessons in gaining traction early on, success with selling in the US on Amazon, her efforts to scale the business globally, as well as a strong focus on building a brand
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Disrupting the Pet Products Industry – Adam Baker of SodaPup
Adam Baker of SodaPup shares his experiences in applying business principles learned from successful career in the footwear and apparel industry (Nike, Crocs etc.) to the pet industry. Adam shares his lessons in growing the business through strategic partnerships and contracts to pay for expensive moulds for his products as well as getting distribution and brand building.
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Disrupting the Nanny Agency Business – Kristy Bickmeyer of Twinkle Toes Nanny Agency
Kristy Bickmeyer of Twinkle Toes Nanny Agency, shares how her entrepreneurial mindset enabled her to start a Nanny Agency and disrupt the traditional contracting and payment model. Kristy has been able to scale her business with a franchise model and is utilizing a custom software solution to streamline the booking and payment process.