Ecommerce
Etsy Custom Apparel Printing with a Funny Twist – Troy Parker of GooberPrints
Troy Parker, founder of Goober Prints, shares his entrepreneurial journey from graphic design to establishing his own custom apparel printing business on Etsy. Troy discusses the initial challenges, like investing in the right printer, learning the intricacies of direct-to-garment (DTG) and direct-to-film (DTF) printing, and balancing a full-time job while growing a side hustle to meet significant life expenses. Troy also delves into his marketing strategies, including leveraging Etsy’s platform and the importance of excellent customer service.
A Wildberry that turns sour flavours to sweet – Hank Watt of Nature’s Wildberry
Hank Watt, founder of Nature’s Wildberry, shares how he discovered a unique berry that changes sour flavors to sweet, offering a natural alternative for weight management and taste enhancement. Hank shares his entrepreneurial journey, from discovering the berry's benefits in 2013 to launching a freeze-dried version of the product to overcome its perishability and high costs. Hank also dive deep into business strategies, the challenges and successes of bringing an innovative product to market, Shark Tank experience, and the importance of customer trust and education.
Greeting Cards with Instant Cakes – Sarah Neal of InstaCake Cards
Sarah Neal, founder of Instacake Cards, transformed her expertise in food technology and cake decorating into a thriving business that creates greeting cards with ingredients for 60-second celebration cakes. Despite launching just before the pandemic, her innovative idea gained traction as lockdowns drove demand for unique, shippable celebrations. Sarah shares insights on sourcing, manufacturing, trade show experiences, and her appearance on Dragon’s Den, offering advice for entrepreneurs and plans for future growth.
Building a Leather Accessories Brand as a Full-Time Homemaker – Julia Hankinson of Crown Leatherworks
Julia Hankinson, founder of Crown Leatherworks, shares her story of starting her business while still in high school, her initial challenges, and her journey of growth using social media and platforms like Etsy and FAIRE.
Natural Holistic Wellness Products Business with Doc Harmony of Healthy Energy Amazing Life
Doc harmony, Founder of Healthy Energy Amazing Life share insights on the demand and market for natural holistic wellness products and how different people find health and wellness with different healing modalities. Doc Harmony also shares her story of how she has grown her business over the last 30 years into B2C and B2B segments and lessons learned including building a team culture that empowers people to learn and make a difference to the bottom line as well as to their own lives.
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