Ecommerce
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The Sweet Success of XO Marshmallow – Lindzi Shanks of XO Marshmallow
Lindzi Shanks, co-founder of XO Marshmallow, a gourmet marshmallow e-commerce company based in Chicago. Lindzi shares the fascinating journey of starting XO Marshmallow with just $200 and growing it into a multi-million dollar business. She delves into how the idea for custom-flavored marshmallows was born, the power of social media in their success, and their innovative products. Lindzi also discusses the challenges of scaling a food business, the importance of having the right people, and her vision for the company’s future. Tune in for valuable insights and the inspiring story of entrepreneurship..
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Turning a Travel Hassle Into a Must-Have Invention – Craig Rabin of The AirHook
Craig Rabin, the founder of The AirHook, a patented travel convenience product. Craig shares his entrepreneurial journey, the challenges of creating and marketing The AirHook, and his pivot into becoming an 'invention coach.' Learn about the power of rapid prototyping, the importance of strong relationships, and the value of giving back. Craig also reveals insights into his successful crowdfunding campaigns, manufacturing hurdles, and future plans, including the upcoming third version of The AirHook and his free online course 'Vision 2 Invention
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Redefining Luxurious Natural Skincare – Ambrose Price of SKNMUSE
Ambrose Price, the co-founder of SKNMUSE, a premium skincare brand. Ambrose shares the entrepreneurial journey of creating SKNMUSE alongside his wife, the challenges faced, and the strategies used to grow the business. They discuss the unique aspects of their product line, focusing on natural ingredients and artisanal production. Ambrose also highlights their marketing efforts, including impactful partnerships, digital marketing strategies, and future growth plans. Tune in to learn valuable insights on building a successful skincare brand and navigating the competitive beauty industry.
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Yuba Bikes and the Future of Urban Mobility – Benjamin Sarrazin of Yuba Cargo Bikes
Ben Sarrazin, founder of Yuba Bikes, a pioneering company on a mission to transform urban mobility through high-quality, eco-friendly cargo bikes. With a background in environmental science and a lifelong passion for cycling, Ben shares the story behind Yuba’s creation and his vision for sustainable transportation. We explore the early challenges of building a cargo bike market, the complexities of manufacturing and supply chains, and the strategies that helped Yuba reach its customers. Ben offers valuable insights into product development, market targeting, and the entrepreneurial mindset—emphasizing the power of purpose-driven innovation and the importance of retaining control over your business.
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Minimalist and Socially Responsible Adventurist Backpack and Accessories Company – Matilda and Kelly Belknap
Matilda and Kelly Belknap, co-founders of the Adventurist Backpack Company share their entrepreneurial journey, tracing the idea back to their first international backpacking trip. Observing market gaps between low-cost and high-end backpacks, they designed their own line that combined quality and affordability. Their travels also exposed them to global food insecurity, inspiring them to incorporate a social mission into their business. The conversation covers their design process, customer acquisition strategies, and the importance of building a strong brand identity. They emphasize the effectiveness of organic growth through press, social media, and personal customer service. The duo also discuss their future plans, including potential team expansion and continued dedication to social impact.
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