Interviews
Building A Niche Pet Product Business (Shedding Dog Bodysuit) From Scratch – Tyson Walters of Shed Defender
Tyson Walters of Shed Defender shares the story of building a niche pet product (Shedding Dog Bodysuit) business which started as a way to solve a personal problem and then got a lucky boost through a viral post from The Dodo.
Building A Canadian Bone Broth Brand – Diane Huynh of Bo & Marrow
Diane Huynh of Bo & Marrow shares her entrepreneurial story of building a bone broth brand in Edmonton, Alberta (Canada) and growing the business in the Canadian market. Notable in her story is her tenacity of going door to door into different grocery/retail stores and asking the buyers to carry her bone broth products. Now her products are carried by large retailers like Whole Foods and others.
Ex-Amazon Executive Shares Secrets of Seller Success on Amazon – Brad Moss of Product Labs
Is there a secret recipe for generating more sales on Amazon? The answer is Yes. Ex-Amazon executive Brad Moss shares insider secrets as well as a tested framework of different variables and tweaks that can help sellers not only get more page views, conversions, and generate higher revenues, but also reduce costs and become more profitable.
Building A Hot and Cold Therapeutic Wraps Brand – Chelsea Frank of Life and Limb Gel
Chelsea Frank of Life and Limb Gel shares how she created a brand and a line of user-friendly hot and cold therapy products that provide a contoured fit for the curves of the body while juggling being a full-time stay at home mom. This interview shows how pure grit and perseverance can help someone overcome challenges and grow a business one step at a time.
TomboyX – Building a Successful Gender-Inclusive Underwear Brand – Fran Dunaway and Naomi Gonzalez, Co-founders of TomboyX
In this highly instructional interview, TomboyX co-founders Fran Dunaway and Naomi Gonzalez share the startup story of how they started a clothing line for women with a masculine streak without any prior business or apparel industry experience. They also share how listening to customer feedback helped them to identify their “hero” product and pivot to building a successful gender-inclusive underwear brand TomboyX.
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