Interviews
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Building a Pouch Underwear Brand – Robert Patton of Sheath Underwear
Robert Patton of Sheath Underwear shares the story of building Sheath Underwear, working with UFC fighters and Comedians as a marketing strategy, and persisting through challenges to bring your idea to market.
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Building A Scented Candle Brand – D’Shawn Russell of Southern Elegance Candle Company
D'Shawn Russell of Southern Elegance Candle Company shares lessons on building a strong brand within a generic scented candles category
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Building A Mission-Driven Flip-Flops Brand – Matthew Griffin of Combat Flip Flops
Matthew Griffin shares the story of building and growing a mission driven Flip Flops Brand after completing his tour of duty.
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Re-inventing the Blanket Category with Sustainable Technical Materials – Wylie Robinson of Rumpl
Wylie Robinson shares the process of re-imagining the traditional home blankets with sustainable technical materials and positioning it successfully in a very crowded market with problem-solution narrative
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Inventing the perfect Ice Cream Scoop – Michael Chou of Midnight Scoop
Michael Chou, an Aerospace Engineer by profession, engineered the perfect ice cream scoop to solve a problem for himself and created a business out of it.