Recent Posts

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  September 2, 2020Ecommerce, Interviews

  Building A Hot and Cold Therapeutic Wraps Brand – Chelsea Frank of Life and Limb Gel

  Chelsea Frank of Life and Limb Gel shares how she created a brand and a line of user-friendly hot and cold therapy products that provide a contoured fit for the curves of the body while juggling being a full-time stay at home mom. This interview shows how pure grit and perseverance can help someone overcome challenges and grow a business one step at a time.
  
  

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  August 26, 2020Ecommerce, Interviews

  TomboyX – Building a Successful Gender-Inclusive Underwear Brand – Fran Dunaway and Naomi Gonzalez, Co-founders of TomboyX

  In this highly instructional interview, TomboyX co-founders Fran Dunaway and Naomi Gonzalez share the startup story of how they started a clothing line for women with a masculine streak without any prior business or apparel industry experience. They also share how listening to customer feedback helped them to identify their “hero” product and pivot to building a successful gender-inclusive underwear brand TomboyX.
  
  

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  August 19, 2020Ecommerce, Interviews

  CROSSNET – Inventing a New Sport and Hockey Stick Growth – Greg Meade, CEO of CrossNet

  Greg Meade, CEO of CrossNet shares the story of inventing a new sport, building awareness, and driving a hockey stick growth going from Zero to Seven figures within a matter of 3 years through Ecommerce and Retail sales. This is the kind of success story that every entrepreneur inventor wants to have on his/her resume.
  
  

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  August 12, 2020Ecommerce, Interviews

  Building a Cannabis Accessories Retail Brand – Sean Geng of Smoke Cartel

  Sean Geng of Smoke Cartel shares the story of starting and growing a Cannabis accessories retail brand, building a large and loyal client base, the unique challenges of marketing to the Cannabis industry, taking the company public, and, finally, pivoting the business model to minimize expenses and maximize efficiencies.
  
  

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  August 5, 2020Ecommerce, Interviews

  Niche eCommerce Brand and Niche Marketing – Building a Breastfeeding, Maternity, and Motherhood Apparel Brand for Conservative Moms – Tsippi Gross of Havah Tribe

  Tsippi Gross of Havah Tribe shares her entrepreneurial journey of building a business for a very niche market - breastfeeding, maternity, and motherhood apparel brand for conservative moms. She also shares some of the challenges she faced in getting her clothing line business started, and the steps she has taken to automate and run her business on autopilot. Tsippi also shares the marketing channels and strategies that have been most effective for her business.