Building a vehicle accessories e-commerce business – Mitchel Matthews of Adrenaline Offroad

INTERVIEW VIDEO (Length – 37:28)

PODCAST AUDIO

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Intro

Mitchel Matthews of Adrenaline Offroad shares the story of how he built a successful e-commerce business with the idea of transforming rides with his products and selling LED Lights and other accessories for vehicles.

People & Resources Mentioned in the Episode

Book: Rich Dad, Poor Dad; Secret of the Ages

What You’ll Learn

Interview with Mitchel Matthews of Adrenaline Offroad

00:00Introduction
01:06About the business
03:35The idea behind it
07:14The manufacturing process
09:52Sales and audience
14:39The COVID impact
15:22Investment in the business
16:59Reaching out to people
17:53The team
21:29Shipment and fulfillment
22:54Expanding internationally
26:19Customer Mindset
29:13Mistakes made, lessons learned
32:42Rapid fire round
36:42Coming up with the name

Rapid Fire

In this segment, the guest will answer a few questions quickly in one or two sentences.

Mitchel Matthews of Adrenaline Offroad

  1. Book recommendation that you would make to entrepreneurs or business professionals (Response: Rich Dad, Poor Dad; Secret of the Ages)
  2. An innovative product or idea and the current eCommerce, retail, or tech landscape that you feel excited about (Response: Cars that you can paint and then like change the color of the paint)
  3. A business or productivity tool or software that you would recommend (Response: Asana)
  4. A peer entrepreneur or business person whom you look up to or someone who inspired you (Response: Grant Cardone)
  5. Best business advice you ever received (Response: Automate and delegate your business because if you never automate and delegate, you can never scale.)

Interview Transcript

Sushant Misra of TrepTalks  

Hey there entrepreneurs My name is Sasha and welcome to Dropbox. This is the show where I interview successful ecommerce entrepreneurs, business executives and thought leaders and ask them questions about their business story, and also dive deep into some of the strategies and tactics that they have used to start to grow their business. And today, I’m really excited to welcome Michelle Matthews to the show. Mitchell is the founder of adrenaline of road address off road is an E commerce business for aftermarket vehicle accessory that currently specializes in delivering LED lighting transformations. And today, I’m going to ask Michelle a few questions about his entrepreneurial journey. So the strategies and tactics that he has used to start to grow his business. So thank you so much for joining me today. I tripped off. 

Mitchel Matthews of Adrenaline Offroad  

Absolutely, man. Thank you for having me. Um, I’m looking forward to chatting a little bit about everything. And hopefully we can give some people some golden nuggets to take home after watching this little episode here today. 

Sushant Misra of TrepTalks  

Yeah, definitely. It seems like you’ve grown your business quite a bit. Can you share a little bit about your business, what products you’re selling? And who is it that you’re really helping with your business? 

Mitchel Matthews of Adrenaline Offroad  

Yeah, man. So I’m journaling off road here, like you mentioned, it’s LED lighting products, specifically, kind of our main market is trucks, like truck enthusiast, people who like to customize their trucks and stuff like that. And then, yep, so pretty much just that LED lighting is our main forte. And we make products like rock lights, wheel light stuff that kind of just like an accent lighting to the vehicle that makes it look really, really cool at night. And it’s really just for people who want to have more people look at their truck at night, and just really, like they’re driving by they want somebody to look at them and be like, Holy shit, that looks awesome kind of thing, you know? 

Sushant Misra of TrepTalks  

Yeah. So it’s specifically for trucks or cars.You so you’re not catering to like more general purpose cars.

Mitchel Matthews of Adrenaline Offroad  

So trucks is kind of our main like niche. But I mean, we sell LED headlights, for example, and RGB headlights, and those can be used on cars, trucks, SUVs, any vehicle on the road can use our product for a lot of things we sell, but that’s kind of just our main like, you know, demographic, I guess you could say.

Sushant Misra of TrepTalks  

So this is considered more of a item for enthusiast. So these kinds of lives are not available in March mass market or the the companies that are selling trucks, they don’t sell this is kind of just a product that is kind of like an accessory or an add on that person would not buy like in a regular trucking store or, you know, wherever they go to buy things for their trucks.

Mitchel Matthews of Adrenaline Offroad  

Yeah, I mean, like, none of the you wouldn’t never buy a vehicle from a dealership that would have these products on it, it’s kind of something that they never really provide. And then I don’t know, like, there’s obviously you could go into Amazon and you could buy similar products. But I mean, there’s there’s big differences between, you know, just like an Amazon product and our product just in terms of how the product is built, what it can actually do for a customer. And then obviously having a brand and you know, having somebody to go to if something ever goes wrong. It’s always nice to it’s the big differentiating factor that our customers seem to love a lot.

Sushant Misra of TrepTalks  

And how did you get into the the like, What motivated you to start this specific business?

Mitchel Matthews of Adrenaline Offroad  

Yeah, so I got my truck. My first ever truck like, I don’t even know what year it was. But it was like six or seven years ago now. And I just got it it was nothing had been done to this truck at all. And I liked going off roading with it. So I started to film myself going off roading with a couple buddies and stuff and we make YouTube videos of it. And then we actually ended up having one video it had like 300 views after like, the first week and then all sudden it started getting like 1000 views per day and then shot 200k And it just like kind of sparked this channel just taking off and ended up getting like 30k subscribers on my YouTube channel and going off roading all the time and just building up an audience and like a fan base of people who like trucks and like customizing them, right? And pretty much that’s kind of where the basis started. And from there, I mean, I had a huge following that love trucks right so it only made sense for me to offer these people some type of product that they can enjoy for themselves as well as me using it myself.

Sushant Misra of TrepTalks  

That’s very interesting. So basically, you solve the I guess the most difficult problem of starting a business which is you know, finding the right market. So you built your YouTube channel around your hobby and you found the tribe that that liked the hobby. And then basically your Did you do any sort of survey? Or did you like, in your comment section? Did you, you know, receive comments from your subscribers saying, you know, the lights look great. And you know, I would love to have something similar like that. What like did you get some sort of a clue that you know, the light is where the business of that.

Mitchel Matthews of Adrenaline Offroad  

So I actually first started off, I literally just sold like stickers and T shirts on my website to my fan base. And then the reason why we’re the first, the first product we went with was called rock lights. And this was something that I personally enjoyed having on my truck. And I thought it looked really cool. And it was super universal, anybody with a vehicle could put it on. And that’s kind of where I just said, like, I’m going to pretty much like, have this as a first product and see how it goes with people and how they like it. And I didn’t really do any kind of, I guess, surveying of my audience really, I kind of just went for that because it was something I was passionate about. And me being similar to my whole audience really helped me out in that sense, because if I like broccoli, it’s good. Chances are they’re gonna like it too, right? Because they’re there for the videos and the stuff I’m doing anyways. So yeah, that’s kind of how we got started with that first product. And let me tell you, man, when we first release that first product, it did not, it was not a smooth process. You know, I think we sold like three, three kids in the first like few days, and I was super jacked up. I’m like, wow, this is crazy. And making like, making money off this. This is incredible. And then all sudden, it went dry and nobody bought for like, a week or two. And I was just like, wow, okay, so maybe this isn’t gonna work. And then honestly, it just kept on persevering and reaching out to as many people as possible about it, and being consistent not giving up. And over time, it ended up working out for me. But yeah, there’s definitely that point where, you know, most people would probably just call it quits, because they get, like, scared, it’s not going to work or whatever, right?

Sushant Misra of TrepTalks  

So the product itself, is it like, are you creating your own brand of product? Or this is like something that you purchase? It’s manufactured by a company, you purchase that wholesale? And then you’re selling it? A little bit about that? For sure.

Mitchel Matthews of Adrenaline Offroad  

Yeah, so we worked directly with certain manufacturers, and we were in harmony with the engineers there. So when I have an idea for a new product, I converse with the engineers, and we kind of make it happen and then produce it from there. So it’s not like, you know, just buying it off the shelf and flipping it per se. It’s got a little bit, it’s a little bit more in depth from that. But yeah, that’s pretty much our process of going about it.

Sushant Misra of TrepTalks  

So how do you think about your business is more of a, you come up with some sort of a custom design, you work with the engineers with these companies, and they create it? So it’s kind of like a, you’re the only one that is selling that kind of flight or design kind of thing? Or, like do you have other similar ecommerce stores that are buying from the same manufacturer? And they’re selling the same kind of thing? So, you know, in terms of like, competitive advantage? Can you share a little bit about that?

Mitchel Matthews of Adrenaline Offroad  

Yeah, it’s a good question. So everything that we make and sell, we always try to put our own twist on it by changing some part of how it’s built. You know, you could take a basic rock like kit, which is our best seller, and like there’s hundreds of companies selling broccoli, but will actually look at the kit, and say like, how could we make this product better? What can we change that would actually help. And I think it really helps us for the fact that I actually use the products firsthand, and I’m very engaged with how it all works, and not just how it’s made. And then I really get a lot of good feedback from our customers as well. And that kind of inputs into it. So, I mean, the kits can be similar, but there’s always something that we can do differently that we do do differently. To make it kind of like, you know, if the customer is like, Oh, I could get this year, well, actually, that kid doesn’t have this, but ours does. And this is like super crucial kind of thing. So it’s just putting your own twist on it, changing a couple little things up to really make it stand apart from what else is on the market. I think that’s been a really huge key for us for sure. And yeah, somebody could go and copy what we have done. But you know, we’re the first people to do it. And it’s kind of our, our original thing that kind of sets us apart. And so and I think most people don’t really go the extra mile to make it different. They just want to do what’s easy and take what’s already out there and resell it.

Sushant Misra of TrepTalks  

Do you find that? A lot of the sales that you get is it really your own community or audience like someone that has already seen maybe your YouTube video knows about you that he knows about your passion about trucking and so forth. And you know, they come they find your product in that way, or are you finding that a lot of people are doing like organic search on Google and finding a Blackboard.

Mitchel Matthews of Adrenaline Offroad  

So in the beginning, it was definitely the majority of people knew about the YouTube channel, they knew the backstory and everything like that. And I think that really makes a big difference in terms of having someone actually become a customer, you know, like really knowing you. But these days, our main traffic source to our website is by far our Instagram page. So when I started YouTube, and launched the business with YouTube, we had like 400 followers on Instagram. And now we have like, 57,000, that we’ve all built organically over the last like, three, four years. So most of the time when a customer comes to us, it’s through Instagram, and they don’t really know about the whole YouTube original side of things. So

Sushant Misra of TrepTalks  

and basically, you’re just posting new, you’re basically doing storytelling through Instagram, right? So you’re basically just posting, I mean, this is definitely a visual product. So I’m sure you, you know, you take pictures, and you put it there. So it’s anyone who’s interested in that, you know, they’ll be attracted to it. And, I mean, how are you? Different? It’s almost I mean, I want to say this is almost like an ATM kind of like your audiences. You can you can basically tell them, you know, one thing and then you can sell them an alternate product related to the thing. I mean, how? How are you really, you have a very good group of people. How are you making sure that you don’t lose the audience? You know, given if Instagram made some changes, or Instagram decides to ban your page or something like that? I mean, it’s that your business, right? Really? How are you? Are you doing something? Are you building your own email list? Are you creating a Facebook group? How are you making sure that you know your audience you’re not? You’re not going to lose them anyway?

Mitchel Matthews of Adrenaline Offroad  

Yeah, I hear you. That’s a huge thing. With social media nowadays, you know, it can benefit you so much. But at the same time, you’re at the, like, mercy of whatever this platform does, which is can be scary, for sure. And I mean, pretty much just doing really, everything you can is, in my opinion, just building your email list and building a SMS list. Because you know, once you have somebody’s phone number, or their email a little more concrete than just having them follow you on Instagram, right. So that’s pretty much what we’ve been doing. I mean, we try to convert as many people from our Instagram to our lists, and there’s only so much you can do really, to actually accomplish that. But like one thing, for example, that we do every week is we make a story post on Instagram. And we it’s like a direct signup link that we use, join our, our SMS list. So it’s like, join our VIP text list, and they click it and then they end up getting a prompt through their phone, and then they join our list kind of so it’s like taking some of those stories of viewers and turning them into SMS subscribers. That’s kind of something we do on the regular that I think I think is good. But I mean, overall, you know, you’re never going to get all of your followers to switch over to something like that. So that’s pretty much. So far, what I’ve found is the best thing you can do just try to get people to sign up for those.

Sushant Misra of TrepTalks  

Are you finding that SMS is more effective now than email? Like? Do you send out marketing messages on SMS? And people click on the link and buy that and that’s more effective now than rather than sending an email? 

Mitchel Matthews of Adrenaline Offroad  

Yeah, definitely. Like if we send an email out to like, for example, let’s just say we send an email, it goes to 4000. And if we send an SMS Oh, and it goes to half of that 2000 We’re gonna see way more people actually clicking in the call to actions on the SMS than the email even though there’s double the people.

Sushant Misra of TrepTalks  

Can you share a little bit about when did you start the business which in

Mitchel Matthews of Adrenaline Offroad  

2017 is when I started it.

Sushant Misra of TrepTalks  

Okay, and did COVID have any effect on this? Like, did you see any changes in sales during

Mitchel Matthews of Adrenaline Offroad  

the COVID? Period? Yeah, absolutely. In 2020 there when everything kind of start going wild, we definitely saw an increase in sales for sure. And just like the fact that everyone are so much more people were at home all the time, there was a lot of, you know, free money getting tossed thrown everywhere in Canada and US. So that kind of, I think played into getting increased sales as well. So yeah, it definitely benefited the company hands down.

Sushant Misra of TrepTalks  

In terms of like investment in your business initially, did you? Did you have to make a sizable investment to get the business started? And if yes, was it your own personal money? How did you? Can you show talk a little bit about the money side of things when starting a business?

Mitchel Matthews of Adrenaline Offroad  

Yeah, it was really not that much of an investment to get started. Well, at the time, for me, it was because I wasn’t really making much money at all doing windshield repair, mobile window repair, but I had a lot of downtime. So what I did is, that’s I think it was like $600, is what my initial investment was into, like the first batch of products that we ever ordered. And with that, I was able to start selling those rock like kits. But yeah, for me, I’ve been a huge fan of like doing everything organically over the years, I’ve really never really invested much money into paid advertisement, whether it’s Google Instagram, Facebook ads, I’ve just really never been huge on that. And I’ve just preferred to take the time to just reach out to people directly, you know, over social media. And it’s very time consuming. But there’s two big benefits that come with doing that. And it’s one you can be a lot more personable, and connect with people way better than a huge corporate company, paying somebody like 15 An hour could because I mean, they’re not as passionate about your business as you are ever. And to I mean, it just saves you money and keeps your costs down in the beginning. And that’s really what you need when you’re starting out. So.

Sushant Misra of TrepTalks  

So when you say that you reached out to people, were you can you give me an example of what that looked like, like for you reaching out to a follower on your Instagram page and saying, hey, you know, good, you know, good that you call on me? By the way, I have this product also in case you know, you’re dry, you have a truck, and you can use it. 

Mitchel Matthews of Adrenaline Offroad  

Yeah, that’s pretty much what it looks like, you know, just being very active on social media, following like just searching through hashtags, looking at relevant accounts, people in your niche and kind of finding them and then just starting to talk to them, you know about relevant things and then making mention of what we’re doing at the company kind of thing. You still doing? Yeah, that’s actually, that’s something that we still do. I don’t personally do it. But I have some of our team that does that on the regular.

Sushant Misra of TrepTalks  

How big is your? What does your team look like now? And how big is it? And what? What are you focusing your time on details in your business versus what other people are doing?

Mitchel Matthews of Adrenaline Offroad  

Yeah, so I mean, we have the whole like shipping warehouse side of things. The people that pack and ship orders here in Winnipeg, there’s obviously that part of things. And then I have one person’s kind of like, my right hand person manages like our social media content planning, stuff like that. And then kind of just, we have like our email marketing team. And then that’s pretty much it right now for the team. And then on a day to day right now, I’m pretty much just trying to do things that generate us more income, and just trying to really focus on that. So whether it’s trying to, like, set up a new partnership with a new influencer, or like, find some kind of business or like really thinking of new product ideas is something a lot too, and kind of like, just steering that along and getting that to come to reality. That’s kind of like the sorts of things that I focus my time on. Now. There’s still, I still do, like, every day, I have to answer normal messages to customers and stuff like that as well. But it’s the bulk of it goes to somebody else, because I would just be doing it all day.

Sushant Misra of TrepTalks  

I mean, it’s so interesting that, you know, you did not have a business background, you don’t have an MBA degree, I’m assuming. And it was just, it all became organic, like, you know, you found an idea. It, you know, there was traction, and you basically I mean, you’ve you know, built a team without ever having to go to business school or anything like that. Can you talk a little bit about you know, how do you how do you how did you learn some of these business skills and any advice for other people who are trying to you know, start a business? 

Mitchel Matthews of Adrenaline Offroad  

Yeah, man. Um, I had to have a good friend who I did his own e commerce business years before I ever started. And I was in touch with him kind of at the beginning stages, and literally just met with him a few different times and kind of got mentored by someone who actually did exactly what I was trying to accomplish. And that really, really helped to excel things for me, and just gave me excellent guidance. And other than that, just doing my own independent, independent research on on online because you know, all the info is there. But you really have to take the time to pick and sort through and kind of pick a direction to go with what you read. I’ve never bought any courses, I’ve never gone to school for anything related to what I’m doing today, I always joke and say I could have dropped out of school in grade four and done what I’ve done today, because I mean, grade four to two, whatever I didn’t, I’m not using anything I want to accomplish what I’m doing today. But I mean, if you’re out there, I really personally don’t think school is necessary. I think getting in touch with somebody who’s done what you’re trying to do, or at least following people on social media and like digesting their content of people who have done what you’re trying to do on the regular will get you way farther than kind of just like moseying along through in school, instead of just directly attacking what it is you’re kind of going after and trying to do.

Sushant Misra of TrepTalks  

You spoke a little bit about your fulfillment and shipping. Are you doing it in house? Are you doing? Are you warehousing your products? Warehouse? Or are you using like some sort of third party logistics company? Yeah,

Mitchel Matthews of Adrenaline Offroad  

so it’s a three PL. So they just have all of our products in stock at their warehouse. And they just pack and ship it with all their software like that I used to do it probably for the first year, I did it at the house. And it just got to the point where like, I would show up to the post office with like, more packages than I can even carry. And I’m just like this is not even doable.

Sushant Misra of TrepTalks  

And the Threepio also gives you the shipping rates, so you don’t have to worry about working with carriers.

Mitchel Matthews of Adrenaline Offroad  

Exactly. That’s another benefit of working with a three PL, since they ship so much stuff, they get better rates. And you know, it’s a lot cheaper to ship through them than generating your own labels upset. Something I wanted to look into more actually is there’s some Shopify apps that you can get your own labels and stuff through. And they just generate so many labels that I know that they get some pretty fantastic rates. So I’m kind of interested to look and see what you can do with that. Because I’ve never dabbled in that before. I just went from like doing a direct off Canada Post website to getting a three PL to manage it. But yeah, there’s definitely different options out there.

Sushant Misra of TrepTalks  

So I did all see on your website that you’re shipping, not just in Canada, but you had like us and some other markets also Australia, I believe and a couple couple of others. Is your biggest market in Canada. Us or how are you thinking about expanding internationally? And is that something that you’re really interested in?

Mitchel Matthews of Adrenaline Offroad  

Yeah, so we’re about 90 to 93% all to the States right now everything we ship. And then probably like, the rest is pretty much Canada. And other than that we haven’t really done much in the in any other countries except for like a few to Mexico. But uh, yeah, importing to other countries, it seems like there’s a lot of different import fees and duties and stuff that kind of make it a little inconvenient with a higher value package. Like for example, when you ship to Mexico, if it’s over $45 and they get like this ridiculous amount of fees, that’s just like almost as much as the product costs. So it’s a little bit tricky with that, but uh, I don’t know, it just it worked so well in, in the states and everything that it just make has made more sense to focus more on what’s working and just trying to grow that where it’s working right now. And I would say out of anywhere in the world. The truck scene is definitely biggest in the States and you know, there’s there’s stuff going on overseas and stuff, I’m sure but it’s just from what I’ve researched is nowhere near as big as here.

Sushant Misra of TrepTalks  

Is it reasonably easy to manage? More seems like most of your businesses in the US to manage business in the US sitting in Canada or do you think it will be easier like if you just get a warehouse in the US or TPL maybe you know, ship or ship your product directly to the US or something and and then they ship it out? You know within within the US Do you think there will be like some cost savings in Definitely ever.

Mitchel Matthews of Adrenaline Offroad  

So we were like, this close, I don’t know if you see that, that close to actually doing that exact thing and having all of our products go to the like, just be in the States at all times and ship out of the USA to the customers. But one of the really big things that kind of stopped us from that was there’s different kinds of tax laws that happen when you have a place of operation in the States, and you ship to different states and stuff like that, versus shipping from Canada to the States with regards to tax collection and everything like that. And it was just kind of like a, there’s just so many different things each 50 state are 4048 states, there’s 48 Wait, 50 right. 50 states. Okay. Last, okay. 50 states, every state has its own tax requirements. And it’s just super complex, where shipping from Canada to there. It’s just so easy and just way simpler like that it costs more money, for sure to ship from here to there. But it’s just for the simplicity of it all. I think it’s really good for us.

Sushant Misra of TrepTalks  

To on your website, have you looked at? Do you look at like the conversion rates and things like this? I see on your website, like you have the tool, which which takes someone outside of your site, I believe it says Find my light. And it’s a different tool called jabot. jabra.com. Seems like some sort of step by step thing that allows customers to select the right light. So something do you find that people like? How How does one shop for the right lighting? Like? Can you share a little bit about the customer mindset? Is it that, you know, they’re looking they will browse 15 different lights and then find Okay, that’s what works the best for me and, you know, go with that, or is it more about great fitment. And you know, what will fit their vehicle that they’re going to select? And really just finding the right, right fit?

Mitchel Matthews of Adrenaline Offroad  

Yeah, well, most of our products are universal. And they’re not obvious vehicle specific. Like the only things that are vehicle specific will be headlights, and taillights and certain bulbs, but our biggest, most popular kits, like rock lights, we lights Starlight headliner is very universal. And the quiz there on the website pretty much just helps people figure out what they’re after. So it goes over things like budget, how much are you wanting to spend? And like, what, what size your wheels and kind of stuff like that just to recommend kind of the best product based on what kind of vehicle they have? And like asking them what kind of vehicle they’re outfitting because we do also do off road vehicles like side by sides and ATVs. So that kind of steers them in the right direction as well there. So kind of just ask them a few questions like that. And then suggest the best, the best bundle bus or best kit,

Sushant Misra of TrepTalks  

list Business Review. A lot of return for that. Like, once they open the package to try it out. Like there’s like what do you have any refund policy return policy, something like that?

Mitchel Matthews of Adrenaline Offroad  

Do we have return policy? Is everything?

Sushant Misra of TrepTalks  

Is this? I mean, some some categories of products are more prone to return? If this is your category, like do you get a lot of return? Or not? And if yes, how do you manage it?

Mitchel Matthews of Adrenaline Offroad  

Yeah, so we honestly get like, next to nothing for returns, which I’m very thankful for. We get more exchanges more than anything, which is like sometimes they order the wrong size or something of a product and then they just exchange for the right size. But as far as returns go, yeah, there’s there’s very minimal, and if there is like we just, we just send the customer a return label and they ship it back kind of thing like that. So not too complex.

Sushant Misra of TrepTalks  

So in every entrepreneurs journey, there’s always you know, mistakes, made failures, lessons learned. Can you share or can you think about some one or two of the biggest things learning experience that that you had? building this business? You know, maybe where you think you know, that one a big failure? You know, I made a big mistake and what did you learn from it? What can other entrepreneurs learn from it?

Mitchel Matthews of Adrenaline Offroad  

Yeah, that’s a good question. So, I would say two things come to mind. One would be just working with with shitty, like people or suppliers or whatever it would be one thing like for example, we used to work with this pack and Was it a print on demand company for our like hoodies and stuff. And they just the company we were working with just like, Wouldn’t it they were very inconsistent on how they operated. And it just caused a lot of unneeded stress and whatnot on our end and just having the ability to like, like, see something’s not working and like, just move on and get a different solution very early on, instead of like trying to make things work with the company that’s not really like looking like they’re giving you 100% That would be definitely one thing, super important, just being very aware of how things are going. And if things are looking promising, just know, we got to move on. And we got to find something that works better ASAP, and keep things running smoothly. And then the other thing would be, I would say using like, using, I guess you could say debt, maybe to buy more inventory, that’s something that is a very fine line, I find. And very easy, I’ve made this mistake in the past where you buy X amount on a credit. And then you think that you’ll be able to save up that amount and pay it back sooner than later. But it actually takes way longer than you expect. And then you’re just stressed about money, and stuff like that. So just being extremely careful when you do use credit to buy inventory or to expand the business and in whatever way you’re doing. And really have like a solid thorough plan that you like 100% know, will work. So you’re not in a stressed out situation at any point in regards to money because you’re stressed out about money. And that’s not good energy to attract more money to

Sushant Misra of TrepTalks  

Yeah, definitely. How do you traditional bank for that? I mean, these days, they’re like new mu companies, or investment firms that are coming up that are investing in E commerce businesses specifically. And their payment terms are a little bit different. Like have you have you explored any of those?

Mitchel Matthews of Adrenaline Offroad  

Yeah, I’ve explored different capital options like that. And for the most part, they either want a portion of your of your sales or Yeah, honestly, just the interest rates are very unappealing from different kind of lending options out there. So I’ve never gone ahead with any any of them because of that. So yeah, I just feel like there’s probably better options out there like a business line of credit is probably way better for you still.

Sushant Misra of TrepTalks  

So now I’m going to move on to a separate segment called the rapid fire round and in this round, I’m going to ask you a few questions and you have to answer them maybe one or two words short center any book recommendation for entrepreneurs or business professionals in 2020?

Mitchel Matthews of Adrenaline Offroad  

Yeah, if you’re very early and getting started I would read Rich Dad Poor Dad and if you’re kind of farther along I would read a book called Secret of the ages

Sushant Misra of TrepTalks  

figure a way that what is that about?

Mitchel Matthews of Adrenaline Offroad  

Yeah, man it’s it’s just a book about man it’s a lot of stuff it’s a lot of different stuff from from business life to health and just kind of how to just pretty much dominate your your life and control your your ideals

Sushant Misra of TrepTalks  

cool and innovative product or idea in the current ecommerce retail or tech landscape that you feel excited about. 

Mitchel Matthews of Adrenaline Offroad  

Sorry, I said it again. 

Sushant Misra of TrepTalks  

An innovative product or idea that you feel excited about another product or idea that you feel excited

Mitchel Matthews of Adrenaline Offroad  

that’s not my own. Just something out there. Yeah, yeah.  Oh man. 

Sushant Misra of TrepTalks  

Something that you use something that you

Mitchel Matthews of Adrenaline Offroad  

maybe like those cars that you can paint and then like change the color of the paint. Or like it lights off the paint lights up or something crazy like that. I’ve seen that before.

Sushant Misra of TrepTalks  

Okay, cool. A business or productivity tool or software that you would recommend or a productivity tool.

Mitchel Matthews of Adrenaline Offroad  

I recommend using Asana to organize your days and your tasks and keep everything and your team organized. It’s really good.

Sushant Misra of TrepTalks  

Okay. A startup or business in E commerce retailer that you think is currently doing great thing another startup or you think they’re doing great right now.

Mitchel Matthews of Adrenaline Offroad  

I’m not too sure man. If I if I knew something I’d probably go invest in it. So

Sushant Misra of TrepTalks  

appear entrepreneur or business person whom you look up to or someone who inspired you It

Mitchel Matthews of Adrenaline Offroad  

definitely Grant Cardone. He’s a real dude and puts out a lot of great content. So he’s definitely up there for sure.

Sushant Misra of TrepTalks  

Do you look up to him for just being a social media person? I mean, he’s definitely a social media guy. Or do you admire him for like his business? abilities or sales abilities? What what specifically attracts people?

Mitchel Matthews of Adrenaline Offroad  

I would say definitely the attitude on life in general, like, I’ve read a couple of his books before, like, if you’re not first, you’re last. And the tax rules are a really good one. And it’s just like, you know, going after whatever you want in life, big and just having that winning attitude and adapting or adopting that winning attitude.

Sushant Misra of TrepTalks  

Cool. And final question, best business advice you ever received or you would give to other entrepreneurs?

Mitchel Matthews of Adrenaline Offroad  

And that’s a hard question then. Probably to automate and delegate your business because if you never automate and delegate, you can never scale.

Sushant Misra of TrepTalks  

Definitely, yeah, that makes a lot of sense. Well, Michelle, thank you. Thank you so much. Those are all the questions that I had. If anyone watching this interview wants to go and buy your product, or wants to get in touch with you what is the best way to do that?

Mitchel Matthews of Adrenaline Offroad  

Check out Instagram type in adrenaline off road Outfitters. And then from there, everything you need isthere. 

Sushant Misra of TrepTalks  

And by the way, how did you come up with the name adrenaline off roller and very interesting?

Mitchel Matthews of Adrenaline Offroad  

Yeah, well, I would always off road and, you know, adrenaline off road just sounded cool. So and then Outfitters, I had to put outfitters because of drilling off road.com was taken, so

Sushant Misra of TrepTalks  

awesome. Well, Michelle, thank you so much, again, for your time today for joining me today and sharing your story. So yeah, really, really appreciate it.

Mitchel Matthews of Adrenaline Offroad  

Absolutely, man. Thanks for having me. Hopefully, some people can take away some some info from this and go apply it to their own journey.

Sushant Misra of TrepTalks  

Definitely not just info I think inspirational. Absolutely. Thank you.

Also, get inspired to Create a Profitable Online Business with Anthony Ciavirella – Re-inventing men’s underwear with no prior experience


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