Podcast
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Innovative Muscle Scraping Tools Company – David Restiano of Sorsoap
David Restiano, the founder and inventor of Sorsoap, a unique muscle scraping soap designed for use in the shower, integrating physical therapy into daily routines. David shares the story of how he came up with the idea during the COVID-19 pandemic while dealing with soreness from running. He discusses the development process, manufacturing challenges, Shark Tank experience, and the successful marketing strategies that have contributed to the company's growth. David emphasizes the importance of treating customers well and provides insights into his social media marketing approach, particularly on TikTok, which has been pivotal in driving sales. He wraps up by discussing the future plans for Sorsoap, including expanding into retail stores.
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Revolutionizing Oral Care with Wide Mouth Toothbrushes – Dr. Bobbi Peterson of Big Mouth Toothbrush
Dr. Bobbi Peterson, an orthodontist and founder of Big Mouth Toothbrush, shares her journey from opening her own dental practice to becoming the first black female orthodontist to invent an electric toothbrush. She discusses the motivation behind her innovative product, which aims to improve periodontal health with a wider brush head and powerful sonic vibrations. Dr. Bobbi talks about her experiences with product development, marketing strategies, her appearance on Shark Tank, and the challenges and successes of running a dual career as a practicing orthodontist and entrepreneur.
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Turning a Passion for Art into a Successful Handmade Art and Block Prints Business – Emily Kelley of Art and She
Emily Kelly, founder of Land and She, a brand specializing in handmade art inspired by nature shares her journey as a self-taught illustrator and block printer, explaining how she transitioned from being an artist to embracing the role of an entrepreneur. Emily discusses the balance between creating art and managing a business, strategies for pricing her work, and the impact of digital tools like Shopify and Pinterest on her business. Emily also highlights the importance of contracts for artists, her marketing strategies, and her future vision of maintaining a solo operation while potentially outsourcing some tasks.
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Building Unique, Custom-made Motorcycles – Richard Worsham of Janus Motorcycles
Richard Worsham of Janus Motorcycles, shares his unique background in literature and architecture and details his journey from childhood fascination with vehicles to founding a motorcycle company. Janus Motorcycles specializes in handmade, classically styled, lightweight motorcycles with a strong focus on design, craftsmanship, and personalization.
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Etsy Custom Apparel Printing with a Funny Twist – Troy Parker of GooberPrints
Troy Parker, founder of Goober Prints, shares his entrepreneurial journey from graphic design to establishing his own custom apparel printing business on Etsy. Troy discusses the initial challenges, like investing in the right printer, learning the intricacies of direct-to-garment (DTG) and direct-to-film (DTF) printing, and balancing a full-time job while growing a side hustle to meet significant life expenses. Troy also delves into his marketing strategies, including leveraging Etsy’s platform and the importance of excellent customer service.
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