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Greeting Cards with Instant Cakes – Sarah Neal of InstaCake Cards
Sarah Neal, founder of Instacake Cards, transformed her expertise in food technology and cake decorating into a thriving business that creates greeting cards with ingredients for 60-second celebration cakes. Despite launching just before the pandemic, her innovative idea gained traction as lockdowns drove demand for unique, shippable celebrations. Sarah shares insights on sourcing, manufacturing, trade show experiences, and her appearance on Dragon’s Den, offering advice for entrepreneurs and plans for future growth.
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Building a Leather Accessories Brand as a Full-Time Homemaker – Julia Hankinson of Crown Leatherworks
Julia Hankinson, founder of Crown Leatherworks, shares her story of starting her business while still in high school, her initial challenges, and her journey of growth using social media and platforms like Etsy and FAIRE.
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Natural Holistic Wellness Products Business with Doc Harmony of Healthy Energy Amazing Life
Doc harmony, Founder of Healthy Energy Amazing Life share insights on the demand and market for natural holistic wellness products and how different people find health and wellness with different healing modalities. Doc Harmony also shares her story of how she has grown her business over the last 30 years into B2C and B2B segments and lessons learned including building a team culture that empowers people to learn and make a difference to the bottom line as well as to their own lives.
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Fun Cardboard Cat Toys and Playhouses – Dawn LaFontaine of Cat in the Box
Dawn LaFontaine, founder of Cat in the Box, shares her story of starting a Cat Wool Toys and Playhouses products business out of love for cats and also to be more in control of her working life. Dawn shares some of the challenges she faced in creating her products and also the successes in getting traction from the market and a community of cat lovers that buy from her as well as how she is scaling her business.
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Building a Lavender Based Personal Grooming Brand – Jocelyn Sheppard of Appalachian Botanical Co.
Jocelyn Sheppard, founder of Appalachian Botanical shares the story of how she is utilizing reclaimed coal mining land in West Virginia to grow Lavender and build a natural personal grooming brand while creating jobs for marginalized people in the local community. Jocelyn shares her lessons in scaling business through B2B channels, importance of branding, and making a difference in her community through her business.
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