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Building a Results (Profit) Driven Search Marketing Agency – Steve Cozzolongo, CMO of Digital Position
Steve Cozzolongo, CMO of Search Marketing Agency Digital Position shares how focusing on understanding the client business and market they operate in helps the agency to create tailored Search Marketing strategies to drive profit for each client. Steve also shares key competencies that has helped Digital Position succeed and grow including being the best in a few services, transparent communication with clients, and hiring and investing in great talent.
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$120K/Month – Starting A Natural Hair and Skincare Products Brand for Babies – Rebecca (Becky) Bavli of T is for Tame
Rebecca (Becky) Bavli, Founder T is for Tame shares the story of starting a natural hair and skincare brand for kids to help other moms when she couldn't find natural hair taming products for her own twins. Rebecca shares everything from product development, getting first customers, success on Amazon, as well as successful retail partnerships with Walmart and Target.
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$400K/Month – Building an Australian Party Supplies Brand – Dean Salakas of The Party People
Dean Salakas, Co-founder of The Party People, shares the story of taking over the kid's party store business that his mother had started and establishing it into a household party store brand in Australia with successful brick & mortar and e-commerce operations.
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$722K/Month – Creating and commercializing a product that prevents kitchen fires – Peter Thorpe of FireAvert
Peter Thorpe, the founder of FireAvert, shares how his experience as a firefighter inspired him to create a product that prevents kitchen fires. Peter shares his experiences commercializing the product to multi-family housing to make the biggest impact in preventing household fires. Peter also has plans to grow the Direct-to-Consumer D2C market.
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Inventing a three-wheeled stair-climbing foldable cart – Leonid Khodor of UpCart
Leonid Khodor of UpCart shares the story of using his background in engineering and patent development to invent and bring to market a novel three-wheeled stair climbing foldable cart that helps people move stuff and allows easy foldable storage of the cart. The product now has mass distribution across the US as well as international markets through retailers such as Home Depot, Lowe's, Costco, Ace Hardware and many more. Leonid shares his advice on patent development and shares how he has overcome some of the challenges in manufacturing, supply, and distribution of the product.
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