Quality and Growth in Gourmet Nuts – Adam Myhoob of Nuts On the Run

Founder

Adam Myhoob

United States

Sushant@treptalks.com

Full-time

Open to opportunities: Yes

Founder Socials

Business

Nuts on the Run

Physical Location - Country: United States

Location - Countries Operating: United States

1-10 (Small Business)

https://nutsontherun.com/

Business Type: Product

Category: Retail and Consumer Goods

Subcategory: Food and Beverage

Niche: Snacks & Confectionery

Segments: B2C (Business-to-Consumer)

Structure: Private

Number of founders: 1

Business Socials

Sales
Marketing

Email Marketing

Inventory Management

Inventora

Business Book

  1. The 10X Rule: The Only Difference Between Success and Failure Book by Grant Cardone

Productivity Tool or Tip

  1. CRM

Inspirational Peers or Entrepreneurs

  1. Character-Driven People

Innovative Product or Idea

  1. Artificial Intelligence

Startup or Business

  1. Meaningful Innovation

Best business advice

Exchange in abundance. Don’t give only what’s fair—give more than expected. Help your customers succeed, support your partners, and always look for ways to add extra value. When you lead with generosity and integrity, it comes back naturally.

INTERVIEW VIDEO (Length – 40:50)

PODCAST AUDIO


Intro

Adam Myhoob, founder of Nuts On the Run. Adam shares his entrepreneurial journey, which began with a successful restaurant business in Vancouver, Canada. He details how he transitioned into the e-commerce space with Nuts On the Run, a brand that offers premium, small batch roasted nuts and snacks. Adam discusses his philosophy of never compromising on quality, his unique product flavors, and the strategies he used to grow his business, including sampling and diversification into wholesale and online sales.


Nuts on the Rise

In 2005, my wife and I moved to Vancouver, Canada, where we opened our first restaurant, Pita Fresh. Starting in a tiny unit inside a historic food court, we built the business from the ground up—working nearly for free the first year and reinvesting everything back into it. By year two, it had become the most successful restaurant in the entire complex. Despite its success, the location was eventually closed when the government repurposed the building.

That turning point brought us back to the U.S., where I planned to launch a small restaurant chain in Eugene, Oregon. While negotiating a lease, I met a hardworking man who had lost his dairy farm, his home, and everything he owned. I wanted to help, so I created something he could sell—rosemary almonds, a recipe I had developed years earlier.

The response was immediate. People loved them. I began experimenting with new flavors like coconut, coffee, and other unique combinations—simply because I love creating. What started as a small kiosk quickly proved there was something special there. In the very first month, we sold over $13,000 in almonds.

That moment changed everything. Instead of opening another restaurant, I chose to focus on building this brand. Thirteen years later, that decision has paid off. Our products are in high demand, loved by customers, and consistently earn excellent reviews. What began as a way to help someone in need became a business built on creativity, heart, and great flavor.

Pandemic-Driven Wholesale Growth

We began by selling exclusively through a mall kiosk, along with small farmers markets and local events. When the pandemic hit, everything changed. Mall traffic dropped sharply, sampling was prohibited, and customers stayed home. Even so, we honored our commitments—continuing to pay rent, wages, and expenses while foot traffic kept declining.

That challenge forced us to rethink our approach. Despite lower in-person sales, demand for our product remained strong. Buyers from local and national retailers began discovering us organically—often by chance at the mall. New Seasons Market was one of the first, followed by Whole Foods and other respected retailers who reached out after trying our products.

During the pandemic, I shifted our focus to wholesale, and that decision became a turning point. By partnering with stores that shared our values and believed in our product, we experienced our strongest growth yet. What started as a survival strategy became a powerful new chapter—allowing us to reach more people than ever and build a more resilient business.

Whole Foods Success Story

Today, we are proudly distributed across the Pacific Northwest as a local company. We’ve built long-standing relationships with our retail partners, including Whole Foods, where we’ve been on shelves for over six years. During that time, not a single product we’ve supplied has ever been discontinued—something we’re incredibly proud of and a testament to the consistency, quality, and demand for what we make.

Unyielding Shelf Presence

Today, we’re proud to be a local company serving the entire Pacific Northwest. We’ve built strong, long-term relationships with our retail partners—especially Whole Foods. We’ve been on their shelves for six to seven years, and every year they conduct rigorous product reviews. To date, not a single one of our products has ever been removed. That continued trust means everything to us and speaks to the quality, consistency, and care we put into what we make.

Reviving Tradition Creative

The idea of pairing cinnamon and sugar comes from a very old German tradition. What I wanted to do was take those classic concepts and reimagine them in a way that hadn’t been done before. By introducing more complex flavors—like using fresh, organic rosemary without any oils, additives, or shortcuts—I created something entirely new.

We start with raw ingredients and build everything from scratch. Every product is made in-house, with a focus on simplicity, creativity, and purity. For me, it’s about honoring tradition while pushing it forward in a way that feels thoughtful, clean, and original.

Building a Manufacturing Facility

Today, we operate out of our own warehouse and small factory, with a dedicated team of seven people working directly in production. We’ve been a licensed manufacturing facility for many years now, ensuring everything we make meets the highest standards.

But like many small businesses, we didn’t start this way. In the beginning, everything was made from my condominium. What started as a small, hands-on operation has grown into a fully licensed facility—while still keeping the same care, quality, and attention to detail that defined us from day one.

Value Through Feedback

We start every new idea the same way—by testing it ourselves at home, then sharing it directly with people through sampling and feedback. Sometimes the response surprises us. A flavor we think will be a hit might land quietly, while a simple idea can completely win people over.

For me, the audience is king. Our customers are the final decision-makers, and we listen to them closely. Their feedback guides what we create, how we improve, and how we grow. By bringing real value, taking care of our customers, and evolving with their input, we continue to expand together.

Challenges in Online Sales

Selling online was a tough journey for us. Shipping costs can quickly outweigh the value of small snack bags, and customers often had to buy more just to make it worthwhile. Selling on Amazon came with its own challenges—thousands of snack brands are competing for attention, and at first, our products were buried on page ten.

It required significant investment, patience, and persistence. We had to keep trying, adjusting, and learning. Over time, we broke through, and now we sell an average of 80–100 products a day on Amazon. In the beginning, our focus was mostly on direct sales as a small family-owned business, but during and after the pandemic, I realized our products deserved national attention. That realization pushed us to scale online while staying true to the quality and care that define our brand.

Diversifying Sales Channels

From the beginning, I didn’t want our business to rely on just one sales channel. Today, we’re proud to have a diversified approach. Fair.com is one of our key channels, reaching 400–500 retail stores, where we’ve earned over 300 five-star reviews from retailers and held a Top Store spot for more than two years.

We also work with major distributors like UNFI, KeHE, and CoreMark, in addition to Amazon and our direct-to-consumer online sales. Diversifying has made us more stable and resilient—so even if one channel slows down, we have multiple ways to reach our customers and continue growing.

Nuts on Recognition

Interestingly, my very first creation—even before Nuts on the Run—was Rosemary Almond. In 2023, our Caramel Pecan won the Good Food Award, which was an incredible honor. I’ve also seen versions of my original Rosemary Almond appear years later, even winning awards themselves.

It’s flattering, really—it shows that ideas we pioneered continue to inspire others. Back in 2013, we introduced Rosemary Almond, and five years later, some of the largest companies in the U.S. were making similar products. In the food industry, there’s no way to stop that—but it also reinforces that being first, creative, and consistent matters. We focus on innovation and quality, and that’s what keeps our products unique and loved by our customers.

Quality Above All

Our success isn’t just about recipes—it’s about never compromising on quality. If a batch doesn’t meet the standards we set for freshness and flavor, I won’t sell it. Sometimes I donate it, but I’ll never let a product reach our customers if it’s anything less than perfect.

For example, we source the highest-quality pecans in the United States—fresh, directly from farmers during the season, and at the best available price. Many companies try to save a few cents on ingredients, but our philosophy is different: if you want to succeed, you must provide value beyond what’s expected.

That commitment gives us a better chance to thrive and build a brand that lasts. And I welcome competition—if someone copies us or makes a product better than ours, that’s a fair game. It pushes us to keep innovating and delivering the best for our customers.

Fresh Daily Orders

We make everything to order—every batch is freshly prepared for the companies and customers who place it. We don’t keep extra stock sitting around. Orders are shipped within three to four days, and we’re cooking every single day to ensure the product is as fresh as possible. For us, freshness isn’t just a standard—it’s a promise.

Advanced Vacuum Sealing Techniques

Absolutely—every bag is vacuum sealed, but we go even further. In our facility, we use specially engineered nitrogen processing to remove almost all moisture and impurities from the air inside the packaging. This helps preserve freshness and extend shelf life, ensuring every bag reaches our customers in the best possible condition. It’s an extra step that adds cost, but for us, it’s essential—quality and care are never optional.

Prudent Business Growth

We started small, with limited resources, and have always grown within our means. Aside from a small SBA loan during the pandemic to help keep the business running, we’ve never taken on outside investors. Every year, we’ve been profitable, and we’ve avoided going into the red or relying on someone else’s money to survive.

For me, business is about steady, responsible growth. I’ve had friends and even former landlords offer to invest tens or hundreds of thousands of dollars, but I’ve always declined. I believe that if a business is still evolving, it should grow step by step, fueled by hard work and careful management—not optimism or external pressure.

I’ve seen too many startups collapse after raising millions. I want to build something sustainable. One step at a time, within our means, ensuring quality and consistency, that’s how we succeed—and that’s how I can be confident asking for support only when it’s truly guaranteed.

Successful Sampling Strategy

One of the most successful strategies we’ve ever used is sampling. From our very first kiosk, we set up a sampling station, and people loved it. It’s a simple way to let customers experience our products firsthand, and it’s been incredibly effective in building trust and loyalty.

Even today, we offer free sample packs on our website—customers just cover a small shipping fee, and they receive a large bag with nine different flavors to try. Sampling has been, by far, the most powerful way to connect with new customers and share the love for what we create.

Business Success Through Persistence

If you want to know whether a business is right for you, it really comes down to one question: can you handle difficulty with patience and a positive mindset? Business—whether a restaurant or a product company—is incredibly competitive. Thousands of people are vying for the same shelf space, and customers won’t give you a second chance if you’re not consistently excellent.

When I started my first restaurant, Pita Fresh, the first year was intense—12-hour days, seven days a week. By year two, lunch lines had two cashiers handling 20 people each, every day. Success only came through persistence, energy, and genuinely enjoying the work.

Business isn’t for everyone, and that’s okay. But if you’re ready for the challenge, the rewards can be enormous. With Nuts on the Run, our goal is nationwide reach—and a company like this could be worth $20–30 million. The key is making sure your personality fits the type of business you choose, because enjoying the journey is just as important as the outcome.

Startup Success Challenges

I’ve seen it many times in startups and tech—someone has a great idea, invests millions, but moves too slowly. By the time they’re ready, a bigger company has already developed the same product, and the original startup goes under.

That’s why excitement alone isn’t enough. Every business requires a clear strategy, patience, and the tolerance to face challenges head-on. Success comes not just from working hard, but from being willing—and even happy—to navigate the difficulties that inevitably arise. If you’re not prepared to embrace the challenges, growth won’t happen. But if you are, the rewards can be extraordinary.

Dedication in Every Endeavor

I’ve been working since I was a child. Between the ages of 10 and 15, I worked in a tailor shop, and even earlier than that, I sold small items outside movie theaters with a tray in my hands. From the beginning, I found fulfillment in selling, creating, and offering something people could enjoy.

Over the years, I worked many jobs—starting over from scratch in new places, even working in construction. No matter the role, I always gave everything I had. Looking back, I realize that level of commitment stood out. Employers trusted me, supported me, and valued my work in ways I didn’t fully understand at the time. To me, giving your all just felt natural.

That mindset has never changed. When I open a restaurant, I give it everything. When I build a product, I give it everything. Commitment isn’t optional—it’s my intention. When I choose a direction, I see it through, fully and honestly, until it becomes real.

Business Ownership Insights

Running a business is challenging—there’s no way around it. Before starting one, you really need to understand your personality. Some people think owning a business is easy, but once you factor in everything involved, it’s a different reality. In the early stages alone, you’re responsible for dozens of functions—finance, operations, hiring, production, suppliers, marketing, licensing, and more. At the beginning, most of that falls on you.

If pressure and stress feel overwhelming, then owning a business may not be the right path—and that’s okay. Not everyone is meant to carry that kind of responsibility. But if you’re willing to grow, every challenge becomes an opportunity to become stronger, more capable, and more resilient. Success comes from being willing to face the pressure, learn through it, and keep moving forward.

Embrace Calculated Risks

Knowing your tolerance level is essential. Once you understand what you can realistically handle—emotionally, financially, and mentally—you’ll know which steps you’re ready to take. Growth shouldn’t mean staying in your comfort zone, but it also shouldn’t mean jumping so far ahead that the pressure becomes unbearable.

I believe in taking calculated steps forward. Be honest with yourself about where you are today, then aim one level higher. For example, if I know I can tolerate going without income for two months, I might choose to risk one month—working harder, investing more, and pushing forward with intention. That kind of calculated risk creates progress without recklessness.

Have a clear vision of your ideal future, but move toward it step by step. With each thoughtful risk, your tolerance grows, your confidence builds, and what once felt difficult becomes manageable. That’s how real, sustainable growth happens.

Gift-Worthy Nut Products

December and the holiday season are especially strong for us. I intentionally designed our packaging to feel gifty—something people are excited to give, not just enjoy themselves. As a result, our products naturally become part of holiday gifting.

During December, sales typically reach about three times our average monthly volume. People buy them to enjoy at home, and just as often, to share with others. That combination of great flavor and thoughtful presentation has made the holidays one of our most successful and meaningful times of the year.

Building Quality Teams

Today, we have seven people working directly in production, along with trusted partners who support sales and promotion. Every team member is carefully selected, personally interviewed, and fully trained. But more than experience, I look for character.

What matters most to me is whether someone is proud of what they do. Whether they’re cooking, packaging, or handling a small task, I want them to feel that their work represents them. Everything we make is done in small batches and handled manually, passing through four or five sets of hands before it leaves our facility. Each person takes responsibility for quality—and if something doesn’t meet our standard, it’s removed without hesitation.

I want every team member to be able to say, “I made this,” with pride. That sense of ownership, care, and integrity—combined with reliability and strong work ethic—is what keeps our quality consistently high.

Margin Growth Strategies

Margins are always tight in the beginning. When you’re buying small quantities and learning every part of the process, there isn’t much room to spare. As we’ve grown, that’s changed. Larger contracts with farmers give us better pricing, and over time we’ve found smarter, more efficient ways to handle production—without sacrificing small-batch quality.

By improving efficiency, reducing waste, and making better use of our space, our margins have steadily improved. We haven’t raised prices in over two and a half years, yet our margins continue to grow because the business itself has become more efficient. This is a highly competitive industry, so margins will never be extreme—but volume is key. When you sell at scale, even modest margins can create a strong, sustainable business.

Nuts from US Growers

We source our ingredients as close to home as possible. Our pecans come from Texas, our almonds from California, and when we use hazelnuts, they come from Oregon. The United States produces some of the highest-quality nuts in the world—almonds alone are exported to more than 60 countries globally.

There’s an abundance of exceptional agricultural products grown right here, and our focus is on honoring that by manufacturing the very best from what the U.S. provides. Using premium, domestically sourced ingredients allows us to maintain quality, freshness, and strong relationships with the farmers who make our products possible.

Product Innovation Cycle

I introduce new products whenever I discover something customers want and when it’s efficient for us to produce. A great example is our Sea Salt Caramel Pecan, which I created about five years ago—it’s now, by far, our number-one seller.

Not every idea makes the cut. Some flavors are exciting and complex, but if they’re difficult to manufacture or don’t resonate at scale, we let them go. I’ve learned that success isn’t about offering more—it’s about offering the right things. We’re intentional about adding and eliminating products, constantly refining our lineup until we reach the ideal balance. Our goal is a focused selection of about 10 to 12 exceptional items, each made with purpose.

Distribution Methods Explained

Our fulfillment approach depends on what delivers the best experience for each customer. For major distributors—those supplying retailers like Safeway and Whole Foods—orders are picked up directly from our factory. For Fair.com, we ship to a dedicated fulfillment center that handles distribution to their retail partners.

For our online customers, we ship freshly roasted products straight from our facility. We use different methods depending on the channel, always choosing the option that gets our products to customers as quickly and as fresh as possible. Freshness and reliability guide every decision we make.

Secrets to Organic Growth

There’s no real secret to our growth—we simply focus on delivering real value. On Fair.com, we didn’t spend money on ads or marketing; everything grew organically. If there’s one principle I believe in, it’s this: you have to give retailers and customers something they truly want—something that moves off shelves and makes sense for their business.

I believe in overdelivering, not overselling. The reality of the product has to meet—or exceed—what you promise. When retailers succeed with your product, they reorder. When customers love it, they come back and tell others. That’s how growth happens.

Marketing has never been our strong suit, and we don’t rely on big campaigns or agencies. Most of our growth has come from word of mouth, repeat customers, and retailers who believe in the product. With the right value in place, organic growth takes care of the rest.

Nationwide Expansion Plans

We’re gearing up for our next big chapter. Our goal is to expand nationwide next year, starting with a strong push in Texas, where our products already have an incredible following through our website and Amazon. We plan to invest more in direct-to-consumer marketing and are even exploring opening a branch there as we take the brand national.

Learning Beyond Success

At this stage of my life and business journey, I’ve realized how much there still is to learn. Even after years of experience and success, I know that if I had today’s knowledge a decade ago, I would have built things ten times better. Success doesn’t mean you stop learning—it means you double down on it.

I’m constantly inspired by entrepreneurs who started from nothing and built something extraordinary. Reading and learning from leaders like Grant Cardone reminded me that I’m capable of far more and that thinking bigger requires doing more. The moment you think you know it all is the moment you stop growing. I stay curious, keep learning, and push myself to level up every single day.

Mistakes made, Lesson learned

One of my biggest lessons came from my mistakes. Creativity is my strongest asset—I love designing and building things from scratch. I even taught myself Photoshop so I could create designs that are truly my own. But for a long time, I relied too much on my optimism and a small circle of feedback that often just confirmed what I wanted to hear. That led me to produce at scale before truly validating the idea.

What I’ve learned is the importance of testing and surveying on a much larger, more honest scale. Instead of asking people to tell me what’s good, I now try to find out what’s wrong. That shift requires humility—stepping outside my own ego and genuinely listening. By surveying real customers, unbiased and early, I can refine ideas before going all in. It’s a lesson that’s saved me time, money, and has made me a better, more thoughtful creator.

Gift Bag Design Insight

This lesson really came full circle for me through my son. He’s finishing his master’s degree in computer science, and when I showed him a new gift bag concept we’re developing specifically for gift shops, his advice was simple but spot-on: put it out there and survey your customers.

That perspective stuck with me. Instead of relying only on my own excitement about a design, I’m learning to invite real feedback early—through platforms like Facebook and directly from our community. Listening, testing, and being open to ideas, even when they challenge my own, is now a key part of how we move forward.

Tech-Savvy Career Path

My son has his own path, and I fully support it. His passion is computer science—especially AI—and his second love is aviation. He’s on track to become both a computer scientist and a pilot, and I think that’s incredible. What matters most to me is that people find where they truly thrive—where they can be productive, fulfilled, and build a strong future doing what they love.

I’ve never tried to steer him into taking over the business. Instead, I’m proud that he knows exactly what he wants. In his own way, he still contributes—he’s tech-savvy and helps run the IT side of the company. It’s the perfect balance: he follows his passion, and we benefit from his strengths.

Rapid Fire Segment

Book I recommend:
The 10X Rule by Grant Cardone. It taught me to think far bigger than what feels comfortable. When you aim higher, you act differently—and even if you miss the goal, you still end up much further ahead than thinking small.

What excites me right now:
Innovation, especially in AI and tech—but more than that, improving everyday products. Even a small improvement to something simple can turn into a real business opportunity.

Productivity tools I value:
Simple, effective management tools like CRMs. You don’t need complicated systems—just tools that improve efficiency and support growth.

Products I admire:
Anything that genuinely improves people’s lives, communication, health, or relationships. From smartphones to health-tracking wearables, I respect products that serve people in meaningful ways.

Who inspires me:
People with strong character. Friends and peers who work hard, stay ethical, help others, and create beauty through what they do—like my longtime friend Mark Erman, a musician and educator.

Best Business Advice

Exchange in abundance. Don’t give only what’s fair—give more than expected. Help your customers succeed, support your partners, and always look for ways to add extra value. When you lead with generosity and integrity, it comes back naturally.


Episode Summary

Adam Myhoob, the founder of Nuts On the Run, a fast-growing e-commerce brand specializing in premium, small-batch roasted nuts and snacks. Adam shares his entrepreneurial journey, starting with a successful restaurant business in Vancouver, Canada, before transitioning to the nut industry in Eugene, Oregon. The business began as a means to help a struggling older gentleman and quickly gained popularity due to Adam’s unique flavors and dedication to quality. Myhoob emphasizes the importance of diversification, customer satisfaction, and continuous learning while discussing the challenges of growing an e-commerce business. He also highlights his company’s focus on quality, freshness, and innovative flavors, which have led to its success in both retail and wholesale markets.


Interview Transcript

Sushant Misra of TrepTalks: Hey there, entrepreneurs. My name is Sushant and welcome to Treptalks This is a show where I interview successful e-commerce entrepreneurs, business executives, and thought leaders, and ask them questions about their business stories, and also dive deep into some of the strategies and tactics that they have used to start to grow their businesses.

And today, I’m really excited to welcome Adam Myhoob to the show. Adam is the founder of Nuts On the Run, a fast growing e-commerce brand, bringing premium, small batch roasted nuts and snacks directly to consumers. The company focuses on quality, freshness, and flavor using all natural ingredients and a arsenal roasting techniques to deliver a healthier, better tasting snack experience.

And today I’m going to ask Adam a few questions about his entrepreneur journey and some of the strategies and tactics that he has used to grow his business. Now, before we dive into this interview, if you enjoy this content, please make sure to hit the like and subscribe button. For more interviews like this, please visit us at Treptalks.com And with that, Adam, thank you and so much, uh, thank you so much for joining me today at Treptalks Really, really appreciate your time.

Adam Myhoob of Nuts on the Run: Thank you, Sushant for having me.

Sushant Misra of TrepTalks: So, as you were briefly chatting, I mean, seems like you have been a long time entrepreneur. You know, you were mentioning, you mentioned that you had restaurants before you started this business.

So maybe we start there if you could share a little bit, uh, about your story. You know, uh, what were, what were you doing before you started Nuts on the Run and, um, like how did you get to getting the idea for starting a nuts business?

Adam Myhoob of Nuts on the Run: Sure. Um, my wife and I then in, uh, 2005, went to Vancouver, Canada and, uh, started a restaurant business.

And we opened one restaurant called Pita Fresh, and it was my, uh, first, uh, restaurant, but uh, it was in a historic building among like 13 different units of restaurants, a and w and a bunch of others. And we were able to make it very successful. In two years, we were able to make it successful where we bypassed almost like, uh, at the first year, we, we became like equal because we took it a very tiny unit and then we build it, build it from scratch.

We worked very hard, but almost for free for a year. And then next year started to build, build, build, and we built it to the most successful outlet there. It was, uh, Vancouver, b bc, British Columbia. Yeah. And was very successful. But then the building was owned by the government and after about, uh, seven years, the government decided to take the foot court and move it into a passport agency.

But, uh, since my wife, uh, and I were already US citizen and we had very successful fast food, I came to back to Eugene, Oregon to start my chain of franchised small restaurants based on my success and Vancouver Canada, I thought like, okay, it’s time because, uh, that restaurant was closed despite its success.

So if I wanna go like a long run this adventure, I wanna do it here in the US and open a chain. And so we came here for that. And we came to negotiate the lease with the mall in Eugene, Oregon. And while I’m doing that, I came across an older gentleman that he was really, really struggling. He had his dairy farm and a, a year before that he had gone totally broke and lost the farm, lost the house, lost everything.

And he was on the street. And I saw him, like very hardworking man and struggling and trying to make it. So, while I’m negotiating with the mall, my restaurants, I told him that, no worry, I will help you. We’ll figure out something, but I will help you. I, I, you know, I can have a car for you, I can have a rent and when I open my restaurant, you’re gonna work for me.

He was very happy and very excited and he was selling little things, but according to him, he wasn’t getting paid and he was still sleeping, like on the street and in churches and so on. And so before, you know, he lost that job as well. Now in my previous restaurants I have created Rosemary Almond.

Sushant Misra of TrepTalks: Hmm.

Adam Myhoob of Nuts on the Run: So I told him, don’t worry, I’ll make something for you to sell.

Sushant Misra of TrepTalks: Hmm.

Adam Myhoob of Nuts on the Run: And I gave him like a van and I rented a little place for him. I told him, and I’m negotiating the lease and we’ll see what happened with the management. And they already approved me for, for the lease, but we are still in negotiation, approve me as far as a credit and so on. And so I made for him some rosemary almond from my condominium and gave it to, to him to sell.

And we rented like a little month to month, uh, chaos in the month. And what do you know, people loved it. Loved the rosemary almond. So I made coconut almond, I made coffee almond, this is like almost 13 years ago. And all these unique flavors, hardly anybody heard of them. But I love creation. I love to come up with new stuff.

I enjoy it literally, like I would do it for free. I was just creating flavors and putting them in like a simple cone, uh, shaped plastic bags. And we started that way, but the response was really good for, for what I’m creating. People loved it. And so then I thought, restaurant, I know how hard that is and how much time it take, so why don’t we try the nut first before we go that route?

Since we already know, like literally the first month I sold $13,270.

Sushant Misra of TrepTalks: Whoa.

Adam Myhoob of Nuts on the Run: Yeah. On a little kiosk. So I thought like people love my products. Maybe there is something here that I haven’t realized before. Like my creativity in the nuts, even though I had used, didn’t done the rosemary almond as a creation over 18 years ago, like five years before I even made these batches for him to sell.

And so we stayed with the nuts and here we are 13 years later. Now we are in a very good place. Like we really have very high demand. People love our product. We have excellent reviews on Amazon in different places. We’re doing pretty good, I would say.

Sushant Misra of TrepTalks: Do you still have that in-person, kiosk store, or presence, or is it purely direct to consumer?

E-commerce? E-commerce,

Adam Myhoob of Nuts on the Run: we started with actually only the kiosk in the mall and then little farmer’s market and things like that. But during the pandemic, the pandemic, as you know, the, the malls in in the US were hit hard because there was no sampling was forbidden and not many people will go out and so on.

So the pandemic hit us hard. We had a lease already in place and we kept paying rent for the mall and paying wages and everything. But, uh, after the pandemic, the mall, uh, traffic. Has continued to go down, to go down. So at that point we realized that the demand is high and many stores started to approach us.

So for example, like, like you got a new season market, one of the fantastic markets here in Oregon, they try our product at the mall by coincidence, the buyer, and then they will ask us as a company to sell to them. So we say, sure, whole Foods stores, like one of the most fantastic stores here in the us.

They also like, came across us that way. And so we started to grow because of this store. So when the pandemic hit, I focused on the wholesale and we grew the most actually, uh, as a result of this, uh, focus on, on wholesale instead of direct to consumer to us.

Sushant Misra of TrepTalks: Mm-hmm. Yeah, I was, I was thinking of Whole Foods because you know, I usually see these kind of items in Whole Foods.

Uh, so you are in Whole Foods, uh, all across the us?

Adam Myhoob of Nuts on the Run: No, uh, we are in all of the northwest of the US as a local company. Okay. Yes. But Whole Food is very happy with us because we’ve been with them like from for probably about six, seven years, something like that. And they never removed an item off their shelves that ordered from us.

Sushant Misra of TrepTalks: Wow.

Adam Myhoob of Nuts on the Run: So, yeah, because every year they do reviews and they carry like, you know, the best products and so on. For us, they never removed not even one item of our products. Yeah.

Sushant Misra of TrepTalks: So let’s, let’s talk about your product, because it seems like, I mean, you definitely created something unique. Um, can you talk about, so you are basically, you’re taking like raw nuts and you’re creating, uh, or you’re combine, combining different flavors, coatings, uh, on those nuts.

Can you talk a little bit about your flavors and how did you, like, is this your own creation? Like, did you come up with this idea or, uh, and how, like, how, how did you create these, uh, products?

Adam Myhoob of Nuts on the Run: Yeah, well, the idea of adding like, uh, cinnamon and sugar, this is a very old, uh, German tradition that I learned about.

It’s just sugar and cinnamon. But the idea of adding more complex flavors, like I did, for example, all organic, fresh rosemary with, uh, no use of any oil, any additives, anything like that, that was something new. So the creation of, uh, the, like revisiting those things in a way that’s not been done before is new.

Sushant Misra of TrepTalks: Hmm.

Adam Myhoob of Nuts on the Run: Yeah. And so then my creation is, yes, we, we buy everything raw. We start everything from scratch, and we make everything inhouse.

Sushant Misra of TrepTalks: I mean, you, you, you, yeah. Previously, you, me, you mentioned like you created it in your kitchen. Yes. I’m, I’m assuming you may, you may have moved beyond your kitchen. Oh no. But probably the.

Adam Myhoob of Nuts on the Run: We have a warehouse now. We have a small factory. We have like a total of seven people in the factory working other than of course, like salespeople or anything like that outside the factory. But we have, we have now an actual like, uh, uh, for a long time we have a licensed, uh, manufacturing facility. But in the beginning was just from my condominium as a starting point.

Sushant Misra of TrepTalks: So I mean, it’s, it’s easy because I guess you can start or try out different flavors right in your kitchen and then see which one gets the best, like which one do you like the most, and then which one gets the most demand and then must create those, right,

Adam Myhoob of Nuts on the Run: exactly. Yeah. You are spot on. We try what we try at home and then we bring it to the people we sample and so on.

And the response we get, uh, sometime amaze us sometime an item that we think is people gonna love it and they think so. So if it, some item is very simple and they love it, they think, oh wow, that’s really great. And so the audience for me, they are the king. You know, my customers are the king, so we listen to them very carefully.

We bring them value, we take care of them, and we continue to expand with their help.

Sushant Misra of TrepTalks: That’s so in, so interesting. Um, how did you, um, so you started selling in person, and then at what point did you say, let’s take this business online, e-commerce, and like, what were your first steps in terms of like starting to sell online?

Adam Myhoob of Nuts on the Run: Uh, online was a tough business for us, uh, to, to really, um, and like, like become known because shipping is costly and, uh, people are buying like little simple snack bags. So when they wanna pay for shipping, it’s, it’s costly or they have to. Buy so much to avoid the shipping cost. So that was difficult. But then, um, even Amazon trying to sell on Amazon was quite difficult because just so you know, there’s like thousands of companies trying to sell snacks similar, or to some extent similar to us, and we are all fighting for the attention of the consumer.

Sushant Misra of TrepTalks: Hmm.

Adam Myhoob of Nuts on the Run: And so it required a lot of in investments, uh, uh, and patience and, uh, trying again and uh, persistence and eventually you break through, eventually break through, but, uh, took a while to be able to, like right now we sell on average maybe like 80 to a hundred sales or something like that on Amazon a day.

And, but in the beginning we were really struggling after we put our product on Amazon, you search for nuts on the run and it’ll be on like the 10th page or something. So nobody gonna scroll that part or mine Nuts on the run. But, uh, yeah, take time. And then, uh, promotions and, uh, I think we did not, uh, focus heavily, uh, on other than direct sale to consumer in the beginning as a small family owned business selling here and there.

That’s in the beginning. But once I realized that actually this is something, deserve to have attention on a national level, that’s only during and after the pandemic that we start to do that.

Sushant Misra of TrepTalks: So your channels are mostly, um, wholesale. So I see on your website you’re selling on fair, and you said that you’re available on like some, some of these big retail, uh, store chains, like whole, whole Foods and so forth, right?

And then you have the direct to consumer website. Would you say that most of, uh, like a majority of your sales are coming really through those big box, uh, chain stores? Or is it like, uh, through fair wholesale? Distribution.

Adam Myhoob of Nuts on the Run: Well, the thing is, uh, uh, our business, I, I wanted it not to be, um, dependent fully on one channel.

So now, fair.com is, is a channel that we have on it, probably like four or 500, uh, retail stores. And we have on it about 305 star reviews from retailers like they, and we’ve been on it as a top store for over couple years, two years as Fair Top Store. So we, we’ve been doing really well with fair.com. Uh, but it’s one channel.

Then other distributors like, uh, UNFI and KeHE and CoreMark, those are major distributors. Those are also another channel. Amazon is a channel and then our direct sale online is a channel because after the pandemic, I realized they put in all your ba your, your eggs in, in one basket is a major business mistake.

Sushant Misra of TrepTalks: Yeah, of course.

Adam Myhoob of Nuts on the Run: Yeah. So right now we are diversifying so we can be like stable. Even if one channel didn’t do so well, we would still have many other channels.

Sushant Misra of TrepTalks: I mean, it seems like you kind of hit the nerve somewhere with the taste of this thing, um, taste of your product. And, uh, do you, have you seen other people kind of copy this or is is like, is it, is your recipe a secret?

Mentioned

Adam Myhoob of Nuts on the Run: that, yeah. Yeah. Funny you mentioned that. You see, um, my first item, even before I started Nuts on the Run was Rosemary Almond, for example. And I submitted, uh, my item one year, uh, the Caramel Pecan, and it won in 2023, the Good Food Award.

Sushant Misra of TrepTalks: Hmm.

Adam Myhoob of Nuts on the Run: Alright. In that category, it won the, the Good Food Award of the 2023.

Fantastic. Now, somebody, somebody, uh, submitted almost identical to my Rosemary Almond on their own. Another time. Right? Another time. And they won with it The Good Food Award. And I was actually flattered because this item is unique because I came up with it like the first item. We sold it as not Soran.

That was in 2013. And then over five years later, one of the largest company in the United States started to also make Rosemary Almond Blue Diamond.

Sushant Misra of TrepTalks: Wow.

Adam Myhoob of Nuts on the Run: And I started to see, uh, all these major, huge companies doing product that I already did five years ago.

Sushant Misra of TrepTalks: Hmm.

Adam Myhoob of Nuts on the Run: Yeah.

Sushant Misra of TrepTalks: So, and there’s no, there’s no way to stop them, right?

Adam Myhoob of Nuts on the Run: Huh?

Sushant Misra of TrepTalks: There’s no way to stop them, right? Like, in this, in this, uh, food category, you don’t have like, uh.

Adam Myhoob of Nuts on the Run: No

Sushant Misra of TrepTalks: copyright or like intellectual problem?

Adam Myhoob of Nuts on the Run: No pattern on Rosemary.

Sushant Misra of TrepTalks: Okay. But, um, I guess the, the reverse engineered your, your formula, right? Or your recipe, I guess.

Adam Myhoob of Nuts on the Run: Uh, they, they could, they could, but for us, that’s not the only reason we are successful.

Not because we only do a recipe. We, we never, never compromise on quality. Never.

Sushant Misra of TrepTalks: Hmm.

Adam Myhoob of Nuts on the Run: And I throw away a batch, or if it’s edible with like a minor things, I will, I will donate it, but I’ll never sell it to my consumer. If it is anything below specific standard that we set and the freshness of the product, we never compromise on that.

We buy, for example, pecan, just give you an idea. We buy the highest, most expensive pecan in the United States as a raw material. We buy like literally the mammoth half and the the the nee, which is like, and we buy it fresh directly from farmers. We make contract with them when they have the season and we buy with them, and we buy the highest available quality at the most expensive price.

Of course, a lot of company are not willing to be generous on the quality of their ingredient. They try to save a dime here, a quarter here, and so on, and make more money out of the consumer. Our philosophy is different. Our philosophy is if you really want to succeed, you must give value beyond what is expected of you.

Sushant Misra of TrepTalks: Hmm.

Adam Myhoob of Nuts on the Run: And because of that, I think, um, we have a higher chance of survival. We have higher chance of succeeding beyond other people, and we will continue on that route. And I don’t mind that other, even my competitor do that. It’s, it’s a fair, uh, playground. If they do that, if they copy me, if they do better product than me, I’m, I’m happy.

It’s a fair game.

Sushant Misra of TrepTalks: How do you preserve the, the freshness of nuts in a packaged item? Is there like a Best Buy? Because I, I know that, like from personal experience, once. Annette, it gets like a few months, uh, old it, like there’s a unique smell that starts coming from it. Like, uh, how do you, I am assuming you probably manage, manage like smaller batches or, or something like this?

Adam Myhoob of Nuts on the Run: Yes. We, we do literally orders, we do our cooking to orders, like the, the companies place an order for with us. We don’t have extra products. We, they have to wait and we ship to them within like three, four days. But we are, we are cooking every day. Every day we are cooking and we keep cycling it as fresh as it gets.

Sushant Misra of TrepTalks: Okay. And once it is packaged, like, is, does it, does it have any. Is it vacuum seal, I’m assuming?

Adam Myhoob of Nuts on the Run: Oh yeah, definitely. It is vacuum sealed. It goes on like, uh, well, not only vacuum seal, it’s also we have, uh, especially engineered in, in our facility, um, nitrogen, which is basically the, the same air in the room, but we filter it to almost a hundred percent filtration of anything including, um, including moist, including water.

And so the content of moist in our bag is almost like, so minimal that, uh, it gives it a lot longer shelf life, but this is in itself is like a little costly. But the manufacturer who wanna do food, I think is very necessary to reduce the moist, uh, from their product. And so we do have, uh, that special, uh, processing to filter the air and make sure it’s, it’s healthy and good and gives the product along a shelf life.

Sushant Misra of TrepTalks: I mean, it seems like you’ve come such a long way from where you started.

Adam Myhoob of Nuts on the Run: Yes.

Sushant Misra of TrepTalks: Um, when you started out, um, and when you realized that yes, people were buying it like in, in the first month, I believe you said, 13,000, more than $13,000 in sales. Yeah. Um, what kind of, um, investment did you have to make, uh, to get the business like going properly?

Adam Myhoob of Nuts on the Run: Yeah. Well, we started not with a lot of money. We started pretty small and we continued to grow within our mean. We like, we, we didn’t really, like, I don’t have investors. We, we do have a small SBA loan, uh, especially during the pandemic. We had to go through that to keep the business going between factory and mall and everything else.

But other than that, I don’t have investors and myself, uh, we always, uh, were actually, uh, we are always, uh, making money every end of year. We never, were like in the red where we are losing money and having to invest money out of pocket. We are not in that condition. And I, I, I understand business, like most businesses would wanna get like millions of dollars investments, but for me, I, my conscious doesn’t work that way.

I have very close friends who came and one of them like wanted to give me literally a hundred thousand dollars and my previous landlord says, here is $200,000. I wanna invest them with you. You can see us working hard and doing good, but I can’t take their money because. I believe, like if you are guaranteeing that your business is succeeding, fine.

But if it is in the process of evolving into a very successful business, uh, it should be step by step to growth. ’cause I see these startup businesses and over 90% of them collapse, and they are so optimistic that they’re gonna make millions of dollars to the investors. In fact, I was talking to a friend yesterday who invested between him and his friend and his associate, they invested about $150,000.

Another guy invested 250 and they both are not getting a penny back because the $250,000 invested in a very exciting idea, but then it’s not working. The other guys invested in a tech startup and the tech startup were literally after one year belied up bankrupt. And so for me, I, I believe like, uh, and, and hardworking and slowly but surely.

One step at a time and you grow it within your mean, and you grow it, you work hard and you expand. If you see guarantee, guarantee, then consciously I can say to my mother-in-law and my friends and so on, Hey, please help me out. Your money is guaranteed. But if I don’t see it a hundred percent guaranteed and really necessary, I cannot accept people money.

Sushant Misra of TrepTalks: Yeah. I mean, I think family is a little bit different, but if, if an in like an outside investor is wanting to invest, I think they have considered the risk. Right? Uh, and they probably wanted to invest because they, they saw that it was working. They saw you. People usually invest in other people, like, you know, and they probably saw your work ethic and you know, you as a person and everything.

And, and then they of, of course, you know, when you’re investing it’s like there’s always. Big risks. So, which I think investors do consider.

Adam Myhoob of Nuts on the Run: I know, I know. But to my shock, a lot of them focus fully on the optimism. Mm-hmm. And they are really not considering the high risk.

Sushant Misra of TrepTalks: Yeah.

Adam Myhoob of Nuts on the Run: Yeah.

Sushant Misra of TrepTalks: Um, that, that, that’s very interesting.

Okay. Um, how did you, so it seems like, I mean, you had a good product market fit, you had a good traction in the market in the beginning. Did you have to do, were you purely like you had the stall and people were coming and buying it? Did you have to do any special marketing or, or sales tactics to, to really drive growth?

Adam Myhoob of Nuts on the Run: Uh, yeah. Yeah. The main successful action that we did is sampling our products. So at the kiosk we set up a sampling station and we were able to do that and people love it. And through the sampling, we generate a lot of. Probably till today. If you see on our website, we have free samples that anybody can get.

They, they just pay like the, the shipping cost, which is like 6 99, but they get a large size bag. They get nine different flavors all free, and they sample. And that has been the most successful action in getting customers from everywhere.

Sushant Misra of TrepTalks: Do you think, um, of course, you know, init, previously you mentioned restaurant business is a very tough business.

Adam Myhoob of Nuts on the Run: Yeah.

Sushant Misra of TrepTalks: And now this is wor, this is working. Do you think that packaged food business is a good business or your business is good business because, you know, people like the taste and it’s working and people are probably becoming familiar with their brand and so forth?

Adam Myhoob of Nuts on the Run: Y well, if you want to know if a business is good or not, for a specific individual, we really have to look at. Are they able to go through difficulty? Happily and patiently.

Sushant Misra of TrepTalks: Hmm.

Adam Myhoob of Nuts on the Run: Or is that not something for them? Because some people stress out easily. So I would say whether it’s not business, restaurant, business, all of these are a very highly competitive businesses because there are thousands of people competing for the same shelf space.

And if you are a restaurateur, you know, already, like, people not gonna try you easily, you have to motivate them and it’s gonna take time. And eventually they try you. And if you are not really good, they’re not gonna come back. And not to mention the, the, the pressure of having everything fresh every single day.

So if you are not up to something that difficult, like my first year at, at uh. My previous restaurant called Pita Fresh, it became so successful. I literally like had two lineup with two cashiers in two years. After two years I had two cashiers and both of them has lineup of about 20 people just for lunch alone.

But people don’t understand that this take so much persistence and, and feeling like, okay, you’re gonna go through it, you’re gonna do it. You are enjoying doing it, and it’s 12 hours a day, most of the time, seven days a week, and you keep doing it. If you don’t have the energy and the patience for that, then of course I don’t recommend business to other people.

But if you feel like you are up to a task like this, then the reward could be very high. Could be very high. ’cause I mean, right now we wanna go nationwide with nuts on the run. And nationwide, the company could be worth 20, $30 million. Now that’s the reward is very high. I mean. Yeah, it’s worth it.

Sushant Misra of TrepTalks: Hmm.

Adam Myhoob of Nuts on the Run: But make sure that your personality, uh, can be suitable for the specific type of business you are choosing.

Sushant Misra of TrepTalks: Hmm. I think all businesses are challenging. Whether you’re doing a small business, you’re doing a large business, purely because of the fact that even if you’re doing something very new, it, it becomes successful. People, uh, catch on and they, you know, they copy. Yeah. And then you see competition right away.

Adam Myhoob of Nuts on the Run: A lot of the startup and technology you could see like somebody have a simple, nice idea and they start startup and cost like $2 million programming and so on. But because they’re a bit slow and so on before, you know some other company way bigger than them already developed the same technology and it’s on the market and they still working on it and their company belly up.

Sushant Misra of TrepTalks: Yeah.

Adam Myhoob of Nuts on the Run: So you have to take into consideration not only your excitement, every business, if you start it, make sure you have exact strategy and make sure you have the tolerance level for what it requires of you to succeed. And if you’re not willing to, to go through the difficulties and if you, when you, when you are willing, I mean the difficulty comes up, but you are happy to go through it.

That’s what I mean by willing. If you’re not happy to go through the challenges, then of course you’re not gonna grow.

Sushant Misra of TrepTalks: Yeah. Have you in your life, have you ever had a job or it’s like. In your life. Like you, it’s like, job is not an option. I need to figure out a business.

Adam Myhoob of Nuts on the Run: Yeah. Actually, I, I only worked in my entire life from the age of 10 to like 15 and a tailor shop.

And at the age 10 even, I sold little bit pieces on a movie theater outside with like little Tray. And while I’m working, I find selling and creating things for people to enjoy. I find it a lot more, uh, uh, fulfilling for me now. But when I was an employee, even after that, I had my life where I like, you know, I, I traveled and I start from scratch again.

And I worked even as a construction worker. But when I worked, I really gave it all. And I didn’t know my, my employer loved my work. They would like literally pick me up in the car. I was like a foreigner in Cyprus with just working there. And minimum thing, they pick me up, they bring me back home, they give me weekend job.

I didn’t understand at that age as Mr. Young, that actually, that’s unique. I thought it’s natural that people give it their all.

Sushant Misra of TrepTalks: Mm.

Adam Myhoob of Nuts on the Run: Because when you go in a direction, I give it all. If I open a restaurant, I give it all I got. If I am doing nuts, I’m giving it all I got because this is commitment and this is like, uh, this is my own intention.

I want to see it true.

Sushant Misra of TrepTalks: For sure. Yeah.

Adam Myhoob of Nuts on the Run: Yeah.

Sushant Misra of TrepTalks: I think a lot of people who start a job once get in the cycle, right? Like, and then once you’re in the cycle of getting that monthly paycheck, biweekly paycheck and things like this, then it’s like, it’s very difficult to break that cycle because you are scared of losing that.

Biweekly paycheck and taking on a risk of a business. Right.

Adam Myhoob of Nuts on the Run: Yeah.

Sushant Misra of TrepTalks: And some people can do it, but like, I think it’s very, it becomes quite addictive, I think, for most people.

Adam Myhoob of Nuts on the Run: Sure, sure. It, it is challenging for sure. It is challenging. So you wanna know your personality. Like, uh, I, I know some people they wouldn’t last a year having their own business, although they might say it’s so easy.

But once you take into consideration all the different part of a business, to be sur successful, you got like 20 different department within a business, whether it’s treasury, uh, whether it’s like the running of the employees, whether it’s the production, whether it’s the suppliers, whether it’s the marketing, whether it’s the licensing, all different departments.

Once you try to go to each one of them and become very successful in the beginning, you’re gonna have to do almost everything yourself.

Sushant Misra of TrepTalks: For sure.

Adam Myhoob of Nuts on the Run: Yeah. So if, if, if your psyche is overwhelmed easily, then I really don’t think it’s necessary. Correct that you wanna encourage the individual if his psyche or her psyche is not up to that kind of challenge to have that much pressure and stress in their life.

Sushant Misra of TrepTalks: That is very true. Yeah.

Adam Myhoob of Nuts on the Run: Yeah. But if they are willing, willing to grow, because every channel challenge has an opportunity for you to grow up, become stronger, more capable if you are willing to experience it and go through it.

Sushant Misra of TrepTalks: I, I agree. I agree. Yeah. I think it’s, uh, I think it’s very difficult. I mean, I think you, you brought a very interesting point about Psyche.

I think somebody who has never started a business or an entrepreneurial en endeavor for them to, you know, go and start thinking about starting something and bringing it to fruition. It’s like, it’s a very big leap. But if you do that, like. In smaller processes, let’s say that you’ve started a small business and then now you learn something from there, and then you start a, a little bit bigger business, then you start and, and that, that way I think you’re growing as an individual.

You’re developing your psyche, you’re developing your ability to take risk and, you know, manage, uh, uh, pressure and, and all these things. And I think that becomes a more, uh, of a growth journey rather than going from zero to like a a hundred percent.

Adam Myhoob of Nuts on the Run: And that’s very true because if you know your tolerance level and where you are, and then you would know what step would you be able to overcome.

So don’t stay in your comfort zone, but don’t also like basically what you are selling, what I’m understanding from you, don’t go to a very high, uh, level that you cannot tolerate or, and grow to. We’ll find it very difficult, very challenging, but yeah, you can do one step up, one step up. Don’t stay in your comfort zone.

Have a target like you say to yourself, what is my ideal scene as, as a human being? What is the ideal scene? The ideal scene I can tolerate anything in this whole universe that’s ideal. Where am I? Uh, I can tolerate maybe like, uh, uh, having no income for two months. So I wanna, I wanna be real, but then I would say, okay, let me work hard and risk one month income this way.

I have one month risk and on, on the calculated risk, on the basis that I might make more money because that’s my tolerance level, then I can try that. You see? But on what direction? On the direction of eventually financially, for example, I can have so much money, I have abundance that, uh, a month, one month income is nothing to me.

Sushant Misra of TrepTalks: Yeah. Yeah. Does this business have seasonality? Like do you see that around the holiday season in North America? Like you, your sales is like way more, uh, yeah. Larger than the rest of the season?

Adam Myhoob of Nuts on the Run: Sure. Christmas, uh, December, the holiday month is fantastic for us. Uh, people love the product. Not only self-consumption because I designed them in a way that is, um.

Gifty also, like if you look at the design itself, the design is gifty. So when people love eating it for themself, they also give it as gifts, and that help us in the season. People gift it, uh, a lot more. Like we sell about three times the regular month in December.

Sushant Misra of TrepTalks: Wow, okay.

Adam Myhoob of Nuts on the Run: Yeah.

Sushant Misra of TrepTalks: Um, how did you, um, what was I going to ask here?

Yeah, I’m, I’m very curious. So you’ve grown quite a bit, and of course I think you have a team now. Can you talk a little bit about your team and, um, what, what different departments are there and who, like how many people.

Adam Myhoob of Nuts on the Run: Yeah. Well, um, we are seven people at this point in production. In production, seven people.

And there’s other people that not directly employed, but, but like, they are associate ’cause they do sales or promotion or things like that. Uh, the team, basically, I develop it based on when we hire, we, I interview them basically, and we train them fully. And what I look for is characteristics. I want the, the individual to be really interested in what they do and proud in what they produce in their own life.

Whatever they do, they could be, whether they are like the, the cook for us, whether they are the packager, whether they are just like, uh, somebody who does very simple task. My main concern is, is this individual proud of themselves and what they produce. And if I find that they are, they are, then we can train them.

And I want them to be very proud in what they are doing. Like their work ethics is high. They’re, um, they’re not gonna do like, like not gonna overlook something. Like for us, if, uh, we, we do manually, we do everything in a very small batches and we package manually. Uh, we, the product passes on like four or five people and by the time it get out of the facility and each person is looking at it and dealing with it on a very small scale, and we want them to be, uh, like feeling like they are doing something of the highest quality.

So they find any even piece of knot not to that standard. They, they remove it. They don’t ignore it because they feel like what they are doing represent them. Happy. They would, they want to be like, if they said, who made this product? The cook wanna say, oh, I cooked it. I’m the one who made it. And he’s proud of that.

So those are the main element that I really look for in employee in addition to like responsibility, showing up on time, uh, stuff like that. Simple, really

Sushant Misra of TrepTalks: awesome.

Adam Myhoob of Nuts on the Run: Yeah.

Sushant Misra of TrepTalks: Um, I know you mentioned that this, uh, of course, you know, if you grow at a national level, this can like, the upside is quite big.

Adam Myhoob of Nuts on the Run: Yeah.

Sushant Misra of TrepTalks: Um, and you were also saying that you buy the highest quality ingredients and everything.

Adam Myhoob of Nuts on the Run: Yeah.

Sushant Misra of TrepTalks: Is, is the margin in this business, uh, quite sufficient? Like do you have 30, 40% margins in this business?

Adam Myhoob of Nuts on the Run: Well, the thing is, uh, the margin, um, can be improved as you grow bigger. That’s the challenging part. Like the margin is almost very little in the beginning because you buy little quantity. But as we grow, we buy in bigger and bigger contract of, of the nuts with the farmers, then we have a better price to start with.

And then we have a better efficiency as we discover better way of handling the production here, although it stays in small batches, but we discover a more efficient way to handle it. And so the, then you start to cut waste. You start to discover efficiency in how you use the space itself, where you can produce so much from within the same space.

So then your margin grow. Like right now, our margin continue to grow even though we have not changed our prices in more than two and a half years, three years, we still at the same price, but our margin still grew. But as we discover efficient ways of handling the business, and so the margin is, uh, at the end is not very high because of how competitive the business is, but volume for us is the key.

Like if we sell, uh, like, you know, a million dollars a month, then of course if the margin, even if it’s only like 10%, we’re still netting a hundred grand on the side.

Sushant Misra of TrepTalks: Mm-hmm.

Adam Myhoob of Nuts on the Run: So the margin is important, but it comes from your efficiency and from your ability to sell a lot.

Track 1: Mm-hmm.

Sushant Misra of TrepTalks: What kind of, uh, I mean, talking about risk a little bit.

I mean, we are living in a very uncertain world right now, and yes. Okay. To me it seems like your supply chain is mostly within the us like you’re not doing a lot of business outside of here.

Adam Myhoob of Nuts on the Run: Yes, correct. We are mostly like, we, our pecan is is from Texas and our almond from California, our statue from California hazelnut when we carry any is from Oregon.

So yeah, our supply is mostly from here and there is abundance of, uh, good product in the us the US export, like the almond for example. The US exports for more than I think like, uh, 60 or more countries worldwide. Almond.

Sushant Misra of TrepTalks: Wow.

Adam Myhoob of Nuts on the Run: So it’s a huge exporter. Yeah. So the US has abundance of, of, uh, goods and we wanna stay focused on manufacturing the best of what is grown in the US.

Sushant Misra of TrepTalks: And uh, I mean obviously you have, um, added quite a few product categor, uh, product types or categories, like how often do think about adding new products? Uh. In your assortment,

Adam Myhoob of Nuts on the Run: uh, as often as I can discover a wanted item and also efficient for me to produce it, if it’s efficient for me to produce it. So like, uh, the sea salt caramel pecan, I came up with it about, uh, five years ago, and this became, our number one by far right now is sea salt caramel pecan.

And, uh, you know, we came up with items, but sometimes they are very fancy and they don’t necessarily catch up. Like I came up with an item called orange cranberry that has a grand Marna in it, you know, and all kind of unique good things. And, but then, uh, it was difficult to manufacture and even though it’s tasty, it didn’t catch up in terms of sale.

Sushant Misra of TrepTalks: Hmm.

Adam Myhoob of Nuts on the Run: So we do add, but we also eliminate because we don’t wanna carry a lot of items. It’s not efficient, but we wanna add and eliminate, add and eliminate and juggle these two factors until we have like a perfect 10 to 12 items. That’s all.

Sushant Misra of TrepTalks: So let me ask you about your fulfillment and shipping. So like, it seems like you do everything inhouse. You have your own manufacturing in house. Do you also do fulfillment and shipping in-house as well?

Adam Myhoob of Nuts on the Run: Uh, well, yes and no. For example, to distributors, we ship from the house, from the factory directly.

They pick up the distributors, large distributor that sells to Safeway and Whole Food and all other companies like that. The distributors picks up directly from us. Now, uh, fair.com. They, uh, sell for us, but they’re through, um, uh, a shipper, uh, like the ship Up. It’s called Ship Up, and it’s a center where we ship to them and then they fulfill the orders and send it.

So it’s varieties our online customers, we ship to them freshly roasted product from the factory from right here. So it depends to whom. We do all different methods. It depends on what is the best solution for the consumer, like what would be the fastest way for, to get it, for as fresh as possible. Then we do that.

Sushant Misra of TrepTalks: I’m very curious because Fair is such an interesting channel. Mm-hmm. Um, and you said that you’ve been a top brand on Fair for a long time also.

Adam Myhoob of Nuts on the Run: Yeah. Yeah.

Sushant Misra of TrepTalks: Is there a secret to becoming successful on fair or is it It was completely organic. Like, you know, people tried it and they kept coming back.

Adam Myhoob of Nuts on the Run: Yeah.

Well, there is no secret really, but there is, um, because we didn’t really market at all on fair. We didn’t spend any ads, any money, nothing. So it grew organically. But if you are to call it a secret, it’s, you must give value to the retail store. Like, like, uh, uh, I, I was, uh, reading one of um, uh, Alex Hermo books.

Mm-hmm. And he was talking about the $100 million offer and. It’s giving basically something to, to, to your customers that they cannot refuse. They, they think of it highly, that’s profitable. It’s moving off their shelves. So if you are to think of a secret, yes, you might, you must work very hard to give your consumers a very good offer.

You must give them product. You must over deliver, not under deliver. So don’t just like market it as a big deal moving and so on. No actual reality of the product has to match what you are telling people or even better. So if you can give them that, it’s gonna grow organically. Because one of the things that my company and I, I think we are very weak in is marketing.

We don’t market, we, we don’t have marketing company or something. We don’t, we, we market so little, if any. But then the consumer is still growing word of mouth. And still if, uh, if the retail gets it and put it on their shelves and the customers come and buy it from them, the customer is happy and then they buy more from us and they tell their friends and we are expanding.

So if somebody who’s way better than us in marketing with the same product, they would’ve already, I believe they would’ve already became Nationwide company.

Sushant Misra of TrepTalks: Hmm.

Adam Myhoob of Nuts on the Run: Yeah.

Sushant Misra of TrepTalks: I, I mean that’s, uh, yeah, I mean, I, I would say, um, I mean, I wouldn’t call it a weakness because uh, it seems like if, if your product, I think there’s always a balance between the product and the marketing, right?

Like if your product is really strong, it will do the heaviest thing on lifting of marketing.

Adam Myhoob of Nuts on the Run: Exactly. But

Sushant Misra of TrepTalks: if your product is not great, then you have to do a lot of marketing. But I guess, yeah, if you have a great product and you can do great marketing Yeah, of course that’s going to compound, right? So,

Adam Myhoob of Nuts on the Run: yeah.

Yeah. And I think this is our next step because we intend to go nationwide next year and come February, we wanna invest heavily in, uh, uh, like selling our products, especially in Texas. ’cause they, they love our product in Texas from what they buy from Amazon, from our website, we’re talking about direct to consumer.

And so we might open a branch there and we might, uh, do marketing and try to go nationwide.

Sushant Misra of TrepTalks: Awesome. Well, talking about Alex Hormoze, um, it seems like, I mean, you are learning also, like, uh, you, you’re, uh, do you follow a lot of like internet personality? Like, have you learned a lot from Alex or Mo? Have you met some of them?

Adam Myhoob of Nuts on the Run: Well, the thing is what I discovered, I am now 56 years old and what I discovered, I know so little. And if I knew what I know today, even 10 years ago, I would’ve made 10 times better.

Sushant Misra of TrepTalks: Hmm.

Adam Myhoob of Nuts on the Run: And so with what I, I know now I know that I need to learn, I need to learn. Doesn’t matter how successful I am. And yeah, in comparison to many other small businesses, I’m doing fantastic.

But I need to learn a lot more. Like when I talking about 10 time more, when I read like little bit of the book of, uh, I don’t know if you’re familiar with Grant Cardone is a, is a great businessman and the guy, uh, have come up with this idea, time 10. And I was reading about it and hearing about it is like, yeah, I’m really not doing enough at all.

I need to do 10 time more. And so, you know, then you, if you think you learned it already, man, this is the time you are about to die. ’cause like nobody knows it all. And there’s a lot of people who really, really like made it way, way big in their own business from nothing. They started from zero. And so these people, yeah, I admire them.

I learn from them definitely.

Sushant Misra of TrepTalks: Oh, that’s, that’s awesome. Um, in every entrepreneur journey, there’s always mistakes made, lessons learned. What has been like, uh, um, some, some of the lessons learned or mistakes that you made that, uh, you know, that was, that stands out for you? What did you learn and what can other entrepreneurs learn from your mistakes?

Adam Myhoob of Nuts on the Run: From my mistakes? Well, I learned that, uh, I should have tested more and I should have done, for example, more survey like, uh, because I am, my strongest attribute to the business is my creativity. Because I love to create stuff like my, the design on the back is my creation. I literally learned Photoshop so I can learn how to design a bag that’s unique to me.

And with the help of, you know, like I, I’ll put it together, I give directions, I do it. So I love creativity. And when I create something very beautiful, I’ll ask like a few people and most of the time they satisfy my ego, they satisfy my desire. And so I go and make a hundred thousand bag new design million bag.

’cause I’m very optimistic. And what I learned that you must do more survey on a larger scale.

Sushant Misra of TrepTalks: Mm-hmm.

Adam Myhoob of Nuts on the Run: And you must be willing to make a survey from the viewpoint. If I want, I want to find out what’s wrong about it. I don’t wanna find out how good it is.

Sushant Misra of TrepTalks: Hmm.

Adam Myhoob of Nuts on the Run: Because that will only satisfy my own goal of proving to myself that my creation is fantastic.

Sushant Misra of TrepTalks: Yeah.

Adam Myhoob of Nuts on the Run: So you have to step out of yourself a little bit and be humble and look for the faults of your creation. And that’s something I think I was a bit weak on. On. And I’m learning as we speak more and more to become humble and. Talk to people more because when I do a test, even when I do like a survey and then let’s say I do a hundred thousand bags, I listen to them immediately and if I don’t get good response, I end up myself throwing away the bags and taking on the loss.

But I’m I right now, I think that’s not necessary. You can actually make the designs, survey a hundred people, go to the mall, talk to the people, tell them, Hey, this, this is my design for this item on this. These are the four option. Which option would you find best if you do survey, but uh, without bias to your own liking?

Sushant Misra of TrepTalks: Yeah.

Adam Myhoob of Nuts on the Run: You can save yourself a lot of loss.

Sushant Misra of TrepTalks: Yeah, and, and to be honest, like you can do survey online also, like you don’t necessarily have to go in, like if you are testing out different bags, you can run a Google ad campaign or Facebook ad campaign and see which one gets more clicks than the other one and that that’s your winner.

Adam Myhoob of Nuts on the Run: Yeah. And that’s what my son told me. He, he is on his last year in computer science, he’s doing master degree in computer science. And then when I came up with, right now, a very fantastic gifty bag, design cone for gift chops because we want to design bags specifically for gift chops separate from our line of the standup bag.

And I showed him the design. He said, well, dad, I think you should put it on your Facebook page

Sushant Misra of TrepTalks: and survey your customer. Yeah.

Adam Myhoob of Nuts on the Run: So, but as I’m accepting these ideas, I think he’s spot on. So we need to do that.

Sushant Misra of TrepTalks: Yeah. And, and I guess your son can, uh, is, is yourself son planning to come on, uh, work with you? I think it can be a great, uh, experience, I guess, and he can,

Adam Myhoob of Nuts on the Run: uh, grow,

Sushant Misra of TrepTalks: grow the business.

Adam Myhoob of Nuts on the Run: He, he can, but his field is, uh, computer science, uh, like AI programming and so on. And that’s his field and that’s his love. And he’s not so much into nuts and packaging his personality. And he, second love is aviation. So his second profession is gonna be a pilot, a pilot and computer scientist. And for me, that’s fantastic because I want every person to find for themself where do they prosper the most?

Like, where are they gonna produce the most at a happy level with good surviving potential for them? And then go that route. And for my son, I don’t, uh, like, um, maneuver him in a way to become a natural store or take over the company. Uh, I’m very happy that he know exactly what he wants and he help us. He help us because, uh, he’s tech savvy, so he run, he’s like the it for the company.

Sushant Misra of TrepTalks: Awesome. That’s that’s great.

Adam Myhoob of Nuts on the Run: Yeah.

Sushant Misra of TrepTalks: I mean, these days it’s like if you have a business and if you are a technical person, like you can utilize your technical ability to, you know, to to, to try new things like these, these days, AI is like, you know, you, there’s so many opportunities to try out different things.

Um, so yeah, I mean, it’s, it’s great. Um, I’m going to move, move on to our rapid fire segment. In this segment, I’m going to ask you a few quick questions and you have to answer them maybe in a word or a sentence or so.

Adam Myhoob of Nuts on the Run: Oh, okay.

Sushant Misra of TrepTalks: So one book recommendation for entrepreneurs and why, I know you mentioned Alex Hormozi

Adam Myhoob of Nuts on the Run: Yes.

Sushant Misra of TrepTalks: But do you, do you, would you have any other recommendations for books?

Adam Myhoob of Nuts on the Run: Well, I definitely think the, um, like, uh, 10X by Grant Cardone would be a good book. Because it kind of like show you how much more you have to put into the business and how bigger you have to think. Like if you think you’re gonna, you want your business to make a million dollar, think you wanted to make $10 million and most of the time you will make 3 million, 4 million.

But if you think you’re gonna make only 1 million, then most of the time you make 200, 300. So think very big and that motivate you and explains to you how to grow in a way that’s, uh, is beyond your comfort zone, but also the winning of it is really large. So if you win, you win large and uh, if you don’t win, you still win larger.

They’re thinking small.

Sushant Misra of TrepTalks: Yeah, I think that’s a, it’s a great idea. I think, you know, once, just by thinking or having larger goals, like you start thinking differently and you know, your ideas may be a little bit different, um, and innovative product or idea in the current e-commerce retail or tech landscape that you feel excited about.

Adam Myhoob of Nuts on the Run: Well, the, the, the AI industry has taken over, um, everything by storm, I think, and there is a lot of gadgets that an individual should. Um, I mean, if, if it’s an investment purpose, then of course the AI section in general, the tech section, uh, sector is, is good, is good, but a specific idea. I, I really think consumers are always looking for an improvement of any product.

Like if you can take even like a simple umbrella and uh, do a slight improvement on it, you have a chance to create a business out of that. If you can take anything but just do slight improvement, if you are able to be creative and improve something and you have the desire to be involved in that kind of field, then good for you.

I would say definitely that would be the, the direction a person should take.

Sushant Misra of TrepTalks: Awesome. Uh, a business or productivity tool or software that you would recommend or a productivity tip,

Adam Myhoob of Nuts on the Run: maybe tools like, uh, you know, management tools like, you know, CRM management tools that should be helpful if you are to wanna expand.

Maybe simple tool like this where you can have like either small membership, small tool to improve efficiency.

Sushant Misra of TrepTalks: Awesome. Uh, another startup or business. And this could, could be an e-commerce, retail, tech, AI that you think is currently doing great things.

Adam Myhoob of Nuts on the Run: Um, another e-commerce that is guaranteed to do great things.

Sushant Misra of TrepTalks: No. Any, any startup or business that you think is doing great.

Adam Myhoob of Nuts on the Run: Oh, is doing great.

Sushant Misra of TrepTalks: Yeah.

Adam Myhoob of Nuts on the Run: Startup doing great.

Sushant Misra of TrepTalks: Yeah. Is doing great things.

Adam Myhoob of Nuts on the Run: Yeah, I’m sorry. I’m gonna pass on this.

Sushant Misra of TrepTalks: Okay. Um, any, anything that you use, uh, that, that you like a lot? Any, any product that you’re quite fond of?

Adam Myhoob of Nuts on the Run: Oh yeah. I mean, yeah, of course.

I mean, there, there are product that we are using all the time. Like, I mean, my, my Apple phone, it’s a great product, especially the new one. The camera on it is like the, uh, I 17, the camera on it is fantastic. And, uh, those are good products. Um, I, I, I think, uh, I, I am very, uh, interested and product that better human life and relationships and communications and in any way.

Definitely, it depends on your interest. I mean, if you go to sport now, there is, like my son just bought, like a watch that help him monitor his heart beats and his, uh, oxygen level and all these different things that help him, how many steps. So he monitor on it, all different kind of things. So there are product that serves mankind in general.

And those product, I admire them. I think they’re very useful.

Sushant Misra of TrepTalks: Awesome. Uh, a peer entrepreneur or business person whom you look up to or someone who inspires you? So I know you mentioned Grant Cardone, you mentioned Alex Homo. Is there anyone, uh, that you look up to or someone who inspires you?

Adam Myhoob of Nuts on the Run: Uh, uh, on a personal level, I know like, like friends I look up to like, like, uh, not necessarily right now in the business, but even in the business I look up to friends, for example, like, uh, you know, like, uh.

But I don’t know if I can say their name here, if they are comfortable with that, because they hold different position in jobs. But I have friends who I admire their characters, like, uh, they, they are very decent people. They love to help and they are successful in their field. Like one friend is a businessman, but actually his business is music.

I think, uh, as Mark Erman, I think I can say his name because he’s on YouTube and he does very well with his music. So, uh, the, these people, I admire them because they really give it all. I see the commitment, I see the hard work and the ethics and what they do, and they produce beauty. They add beauty to the world.

So yeah, I admire personality like this.

Sushant Misra of TrepTalks: Erman, I mean, that na name sounds, is he in like the guitar business or something?

Adam Myhoob of Nuts on the Run: Oh, you’re right. He does play the guitar a lot, but he also play the pianos and he have, um, he, he give like some, uh, lessons on that and he’s on YouTube with that. He’s a good friend of mine for like 26 years and, uh, he does well.

Sushant Misra of TrepTalks: Awesome, awesome.

Adam Myhoob of Nuts on the Run: Yeah.

Sushant Misra of TrepTalks: Uh, final question, best business advice that you have ever received or you would give to other entrepreneurs?

Adam Myhoob of Nuts on the Run: Exchange and abundance. Exchange and abundance. Don’t, uh, take shortcuts and make sure that, uh, you are giving a lot more than expected. Even with your own standard, like my standard is to give it all. But I also think, how else can I give? How else can I help? Uh, how else can the retailer benefit from my product?

What can I do for them to make it move of their self, make their customers happy? Can I advertise for them on? And we did, we do Google ad for our consumers. Like for a lot of the retailers, we do Google ads. So cust, their customer can know about a product there. So it can sell. So exchange an abundance, don’t exchange only in a fair manner, which is also great, but don’t do that.

Exchange an abundance, give it all and help people. And that organically and naturally gonna come back to you. Uh, thi this is really, I think, the thing which I benefited from the most.

Sushant Misra of TrepTalks: I think that’s a great advice in business for sure. That’s also a great advice in life. I, I think that’s, you know, that’s like a fundamental principle for in life.

You know, if you are helping and giving more than, you know. It comes back, you know, people see that and, you know,

Adam Myhoob of Nuts on the Run: yes, absolutely. Yes. Yeah. Yeah. And, and our con like our customers, um, a lot of them, I don’t know them at all on a personal level, they don’t, but we as a company make sure that their survival is very important to us, and we wanna make sure we give them even like, beyond what they expect of us if people do that.

I mean, when I came to the US actually even like, like 33 years ago, 1993, it was more common actually to see company behaving really well. And you feel the consumer trust in the market is very high. And it’s a very sad situation to see it deteriorating and to see it becoming a unique thing. It shouldn’t, it should be the norm,

Sushant Misra of TrepTalks: for sure.

Adam Myhoob of Nuts on the Run: Yeah.

Sushant Misra of TrepTalks: Well, Adam, thank you so much, uh, for your time. Those were all the questions that I had. Uh, thank you for sharing your story for your business, uh, uh, success and lessons learned and, uh. If anybody wants to check out your products, what is the best way to do that?

Adam Myhoob of Nuts on the Run: nutsontherun.com

Sushant Misra of TrepTalks: nutsontherun.com Awesome. Yeah. Well, Adam, thank you so much again for the opportunity, uh, really enjoyed speaking with you and I wish you and the business, uh, a lot of for great luck.

Adam Myhoob of Nuts on the Run: Same here, Sushant Thank you. Thank you for having me.

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