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9 Reasons to Use a VPN for Private Web Browsing

Guest Posts / treptalks

There are many VPS services available in the market with many advantages to offer. But, everybody may not be aware of all the perks VPS can provide users. Two technical results can be obtained by a virtual private network (VPN) connection. • A VPS helps in cloaking and encrypting your signal and making your online activity providing, away from the eavesdroppers. • A VPN has the ability to manipulate your IP address, which may make it appear like you are accessing the internet from a different country/location/machine. VPS is known to slow the connection down by 25 per cent 50 per cent,...

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email templates

Email Service Provider (ESP) Feature: Email Templates

Email Marketing Features / Email Marketing Terms / Email Marketing

Email Marketing Feature: Email Templates Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >> Email templates can be easily customized with your content and images to quickly produce beautiful/professional looking email campaigns. Many Email Service Providers (ESPs) include templates as part of their service. However, templates can also be purchased from third party providers. It is important to ensure that email templates are responsive as look great on all devices, browsers, and email clients. These templates are great for Do It Yourself (DIY) email marketers. They...

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html email editor

Email Service Provider (ESP) Feature: HTML Email Editor

Email Marketing Features / Email Marketing Terms / Email Marketing

Email Marketing Feature: HTML Email Editor Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >> HTML Email Editor allows WYSIWYG (What you see is what you get) interface to create email newsletter designs. You can easily switch between visual (WYSIWYG) mode and HTML code mode. Some Email Editors may have “drag and drop” design functionality. Most Email Service Providers (ESPs) provide some sort of HTML Email Editor. Not all have the “drag and drop” functionality though. There are third party email editors also available on...

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reporting and metrics

Email Service Provider (ESP) Feature: Reporting and Metrics

Email Marketing Features / Email Marketing Terms / Email Marketing

Email Marketing Feature: Reporting & Metrics Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >> Reports provide the critical feedback necessary to determine whether the campaigns that you are running are being successful or not. Most Email Service Provider (ESPs) provide some sort of reporting functionality. However, they may vary in the kinds of metrics they track, the level of depth they track (e.g. Opens versus Open by kind of device) and their presentation styles. Some basic metrics reported are Opens, Click Through Rate (CTR),...

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single double opt in

What Is The Difference Between Single versus Double Opt-In?

Email Marketing Features / Email Marketing Terms / Email Marketing

Single versus Double Opt-In Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >> Opt-in status refers to the consent/permission given by the subscriber in relation to their privacy and willingness to be contacted in the future. A double-opt in involves an extra confirmation step taken by the subscriber granting permission to be contacted in the future. Here is a breakdown of the opt-in process: Single opt-in The subscriber enters the email address in an opt-in box and is immediately added to the email database of the...

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subscriber segmentation

What Is Subscriber Segmentation?

Email Marketing Features / Email Marketing Terms / Email Marketing

Subscriber Segmentation Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >> Subscriber Segmentation refers to the idea that personalized and targeted email messaging results in better user experience and higher levels of engagement from the subscriber. It may also translate into higher sales/profits for the business. For example, if a subscriber has indicated an interest in hand-bags, then sending repeated messages promoting shoes may neither provide a desirable experience for the user nor likely be profitable for the business. The subscriber list can be segmented...

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subscription forms

Email Service Provider (ESP) Feature: Subscription Forms

Email Marketing Features / Email Marketing Terms / Email Marketing

Email Marketing Feature: Subscription Forms Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >> Subscription Forms or sign-up forms are the opt-in forms installed on a webpage used to collect the email address of subscribers. The subscription forms provided by Email Service Providers (ESPs) integrate seamlessly with their email services. Subscription forms can also be created using third party plugins or softwares that provide integration with different ESPs. Alternatively, the forms can be designed and coded manually.

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universal form capture

Email Service Provider (ESP) Feature: Universal Form Capture

Email Marketing Features / Email Marketing Terms / Email Marketing

Email Marketing Feature: Universal Form Capture Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >> Here is a scenario: You switch your Email Service Provider (ESP) from ESP-A to ESP-B. You have email capture forms on multiple webpages on your website already configured to send email addresses to ESP-A. After switching to ESP-B, how do you go about configuring it so the subscriber details are captured by ESP-B? One way is to manually change the code in each of your subscription forms. However, some ESPs offer...

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marketing automation

What Is Marketing Automation?

Email Marketing Features / Email Marketing Terms / Email Marketing

Marketing Automation Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >> Marketing Automation refers to softwares, marketing platforms and technologies that enable automation of marketing tasks. The automation tasks may be pre-programmed. For example scheduling of posts on Twitter or Facebook to be posted at scheduled dates/times. Alternatively, the automation may be conditional (if > then format), i.e. based on user activity, specific events, or purchase behavior. For example, if a user visits a specific product page 3 times in the last 5 days, then...

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email workflows and workflow templates

Email Service Provider (ESP) Feature: Automation Workflows and Workflow Templates

Email Marketing Features / Email Marketing Terms / Email Marketing

Email Marketing Feature: Automation Workflows Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >> Email automation workflows is an advanced marketing automation feature offered by many Email Service Providers (ESPs). Workflows allow you to use a variety of “if > then” type of rules to automatically send personalized email messages to the right users/customers at the right time. According to ESPs, using workflows may help in creating a stronger relationship with your customers and may overall be profitable to the business. Workflows allow you to...

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autoresponder

What Is An Autoresponder?

Email Marketing Features / Email Marketing Terms / Email Marketing

Autoresponder Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >> Remember in the good ol’ days when you didn’t have your smartphones with you 24/7 and didn’t have access to the wi-fi everywhere? You usually set up “away email messages” in your email clients when you went on vacation or were unable to attend your inbox for extended periods of time? When anyone emailed you - they automatically received your “away email message”. That is one of the original examples of an autoresponder. As the name...

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contact lead scoring

What Is Contact/Lead Scoring?

Email Marketing Features / Email Marketing Terms / Email Marketing

Contact/Lead Scoring Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >> Not all leads are created equal. Let’s consider a simple example. Two separate leads entered your marketing funnel through a free webinar presentation. An analysis of their activities for a month following their subscription reveal the following: The first lead visited your website once in the last month and read a blog post after clicking on the link in your weekly newsletter during the second week following the free webinar. She hasn’t visited...

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