Sean Geng of Smoke Cartel shares the story of starting and growing a Cannabis accessories retail brand, building a large and loyal client base, the unique challenges of marketing to the Cannabis industry, taking the company public, and, finally, pivoting the business model to minimize expenses and maximize efficiencies.
Niche eCommerce Brand and Niche Marketing – Building a Breastfeeding, Maternity, and Motherhood Apparel Brand for Conservative Moms – Tsippi Gross of Havah Tribe
Tsippi Gross of Havah Tribe shares her entrepreneurial journey of building a business for a very niche market - breastfeeding, maternity, and motherhood apparel brand for conservative moms. She also shares some of the challenges she faced in getting her clothing line business started, and the steps she has taken to automate and run her business on autopilot. Tsippi also shares the marketing channels and strategies that have been most effective for her business.
Beav Brodie, Founder of Tactical Baby Gear shares how creativity and the need to solve a personal problem can help create a new niche of products. Beav also shares insights into how leveraging partnerships helped his business grow and also shares a peek inside his marketing strategy.
Building a High-Quality Leather Bag Brand and a Successful Ecommerce Business – Dave Munson of Saddleback Leather Company (Video)
Dave Munson of Saddleback Leather Company, a profitable online business that sells indestructible leather bags and accessories. Dave shares his very interesting startup story as well as lessons in branding, marketing, and leadership in building a successful E-commerce Business.
How to Start a Profitable Online Jewelry Business Without Any Previous Experience – Angela (Li) Right of Azura Jewelry (Video)
In this episode, Angela Right Founder of New-York based Azura Jewelry shares how she started an online jewelry brand from scratch.