Email Service Provider (ESP) Feature: Realtime Site/User/Event Tracking

Email Marketing (Features & Terms)

Email Marketing Feature: Site/User/Event Tracking

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site tracking1

This is an advanced automation and personalization feature provided by some Email Service Providers (ESPs). 

The tracking may work by installing a cookie in the user’s browser or by tracking the activity of signed in users. site tracking

The technology can track user actions on a website such as pages browsed, links clicked as well as events such as video plays, file downloads etc.

The tracked activity can be made actionable in a variety of ways:

Conditional content: Sending product recommendation emails with product pages visited

Triggering automated campaigns: Segmenting users based on specific activity and sending targeted campaigns.


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