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What Are Triggered Emails?

Email Marketing (Features & Terms)

Triggered Emails

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Triggered emails are similar to transactional emails but are triggered as part of an automation workflow.

Emails can be triggered as a result of a variety of factors including: page views, events (e.g. video play), email activity (click on a certain link with email), customer attributes, conditions, and/or customer activity. The possibilities are endless.

The goal of triggered emails if to personalize and customize the emails in a way to make highly relevant to the needs and tastes of a user. The result is a better user experience and increased ROI for the business.

The result is a better user experience and increased ROI for the business.

Product recommendation emails are examples of such Triggered Email Messages.

They are based on customer activity on the website (e.g. recommend products from a certain category if a customer has visited 5 or more products from that category).

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