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What Are Third Party Ads Within Emails?

Email Marketing (Features & Terms)

Third Party Ads

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This is a feature offered by some Email Service Providers (ESPs).

3rd party ads are a way to monetize your email marketing through real-time display ads within your emails. 

This is an email monetization strategy (especially if you have a large email list).

This works very similar to how Adsense works for websites:

You partner with 3rd party ad platforms like AdStation or LiveIntent

Enable 3rd party ads through your ESP

Place the ad merge tags within your email (banner ad, body copy etc.)

Targeted ads will be served in real-time to each subscriber automatically (i..e each subscriber will see an ad that is relevant to them)

 

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