Email Marketing Feature: Reporting & Metrics
Reports provide the critical feedback necessary to determine whether the campaigns that you are running are being successful or not.
Most Email Service Provider (ESPs) provide some sort of reporting functionality.
However, they may vary in the kinds of metrics they track, the level of depth they track (e.g. Opens versus Open by kind of device) and their presentation styles.
Some basic metrics reported are Opens, Click Through Rate (CTR), Bounces, and Unsubscribes.
Advance reports may include metrics such as click heat maps, and A/B testing results etc.