What Is List Segmentation?

Email Marketing (Features & Terms)

List Segmentation

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Segmentation is the umbrella term given to subdividing a larger email list into sub-lists based on shared characteristics or qualities.

The purpose of segmentation is to personalize and customize the messages to make it more relevent to specific groups of people.

A study by Mailchimp suggests that segmented campaigns perform significantly better than the non-segmented ones. 

Overall, segmenting may also have a positive impact on the email reputation which may improve deliverability.

There are a variety of ways an email list could be segmented, e.g. geographic location, age, gender, expressed interests and purchase history etc.


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