Strategic Email Marketing For Small Businesses | Erik Harbison, CMO Aweber

Aweber’s (Email Marketing Software) Chief Marketing Officer shares strategies and tactics for small businesses to improve ROI from their Email Marketing efforts.

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Guest Bio

Erik Harbison is the Chief Marketing Officer at AWeber where he oversees marketing operations, vision and strategy for the leading email marketing platform. Erik has over twenty years of experience across all channels and disciplines within the marketing and advertising space.

Things You Will Learn In This Interview

In this interview, Erik Harbison, a digital marketing and advertising veteran and, currently, the Chief Marketing Officer of Aweber email marketing platform, shares strategies and tactics that small business can use to gain positive ROI from their Email Marketing efforts.

Some of the insights that I personally found useful are as follows:

– Marketing tactics may have changed over the last 20 years but what has not changed is a need for businesses to continue focusing on the customers. A business is about meeting customer’s needs and if you can find a way to do that then the marketing tactics are secondary.

– Get to know who your ideal customer is, how your product solves their problem or meets their needs.

– Get an understanding of the customer journey (I will be exploring this topic in detail in an upcoming interview) but, in a gist; it is about understanding how your customer interacts with your brand/company in relation to their problems, needs and wants, and what kind of experience your business gives them in their “journey” (which may involve other brands and businesses as well) to solving their problems or meeting their needs.

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How To Create Highly Effective and Profitable Autoresponder Sequences | John McIntyre The Autoresponder Guy

The Autoresponder Guy John McIntyre shares what it takes to enter the conversation that is already going on in your prospects head and run effective, automated, and profitable email marketing campaigns.

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Guest Bio

John McIntyre is a digital entrepreneur and internet marketer specializing in creating and running effective and profitable email marketing campaigns using the power of compelling copywriting as well as email autoresponder sequences. He is also the creator and host of The McMethod Email Marketing Podcast. You can learn from John by joining his private community called the McMasters. You can visit John’s website here.

Things You Will Learn In This Interview

Jon shares the one most important thing that you need to have before you can be an effective email marketer.

What comes up for you when you think about email marketing and its role and importance for your business? Your perception may be very different from mine but here is how I perceived email marketing just a few months ago.

–    Email marketing is about building a huge list – sure it is but list isn’t everything

–    Email marketing is about writing great headlines so that people would open your emails – Sure it is, but writing great headline is just a tactic

–    Email marketing is about writing insanely valuable and detailed emails just pouring all your wisdom so that your list would consider you an expert – somewhat true

–    Don’t annoy people by sending too many emails – somewhat true, you can send as many emails as you want as long as your are useful and relevant to your audience

–    If people start unsubscribing, it means that you are not providing relevant content – hmm, better to have small list of fans than a huge list of people who don’t open your emails

–    Once you have established your expertise over a period of time, perhaps one day when you have a product or service to sell, people would gladly open their wallets for you and hit the buy button – really??

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