TrepTalks

01

Oct'13

5 Steps To Effective Copywriting | Debra Jason

Copywriting Secrets from a Pro: Follow these 5 steps and create irresistible copy that converts prospects into loyal customers.

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Guest Bio

A recipient of the Rocky Mountain Direct Marketing Association’s (RMDMA) “Creative Person of the Year Award,” Debra Jason started The Write Direction in 1989.

When other writers have researched books on freelance writing and direct mail copy, they often turn to Debra for her input. She has been quoted in:

  • The Complete Guide to Writing Web-Based Advertising Copy to Get the Sale by Vickie Taylor
  • Second Lives: Becoming a Freelance Writer by Bill Harris
  • Modern Media Rick Wilber & Randy Miller
  • Business Solutions: Direct Marketing & Customer Management by Douglas Gantenbein
  • Copywriting Success by Darren Andrews

Debra educates and inspires you to communicate your message in a way that captivates and converts your prospects into loyal customers – even if you have been struggling with how to transform your ideas into words in the past.

Connect with Debra on following places: Website | Twitter | Facebook |LinkedIn | Google Plus | Pinterest

People, Book Recommendations, and Resources of Interest Mentioned In This Interview

1. Eugene Schwartz – Breakthrough Advertising

2. Rudolf Flesch – Art of Plain Talk

3. Claude Hopkins – Scientific Advertising

4. David Ogilvy – Confessions of an Advertising Man.

5. Joe Vitale – Hypnotic Writing

Additional Resources From Debra

Copywriting
http://www.writedirection.com/awaken-copywriter-within
http://www.writedirection.com/copywriting-rules
Call to Action
http://www.writedirection.com/call-to-action

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