Geotracking and Geolocation
Geo-tracking and Geolocation are features offered by a variety of Email Service Providers (ESPs).
Geotracking and Geolocation features identify your subscribers’ location based on their IP addresses. These features can help you target your campaigns based on your subscribers geographical locations and thus make your messaging more relevant to your subscribers.
Here are some of the benefits listed on Benchmark’s website:
- “Get the Big Picture of where most of your customers are located”
- “Create custom email lists based on geographic location”
- “Build and send custom campaigns targeting customers in certain countries and cities”
- “Focus your efforts on pockets of people in different areas”