Email Marketing Feature: Email Templates
Many Email Service Providers (ESPs) include templates as part of their service. However, templates can also be purchased from third party providers.
It is important to ensure that email templates are responsive as look great on all devices, browsers, and email clients.
These templates are great for Do It Yourself (DIY) email marketers. They save time and money.
The alternative is to use a text-based email or get your email design custom coded which could be a hassle for many non-tech marketers.
It is important to note that templates are NOT offered by all Email Service Providers (ESPs). So if this is an important feature for you then look for an ESP which provides templates.