Email Marketing Feature: Ecommerce Storefront
Some advanced marketing automation platforms (e.g. Infusionsoft) provide extended functionalities that would normally be offered by an eCommerce platform.
- eCommerce storefronts
- Payment processing
- Order processing
- Inventory management
- Order fulfilment
- Referral program management
This provides a seamless eCommerce and digital marketing integration. May also saves the hassle of integrating multiple platforms and services.