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What Are Drip Campaigns?

Email Marketing (Features & Terms)

Drip Campaigns

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Drip campaigns are automated series of email messages sent out on a predefined schedule. Drip campaigns are often used in lead nurturing process.

Example:

A five part email course series sent using a Drip Campaign would look like this:

Day 1: Email 1 – sent immediately

Day 2: Email 2 – 9AM

(24 hour delay)

Day 3: Email 3 – 9AM

(24 hour delay)

Day 4: Email 4 – 9AM

(24 hour delay)

Day 5: Email 5 – 9AM

Also see Autoresponders.

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