What Is A Drag and Drop Email Designer?

Email Marketing (Features & Terms)

Email Marketing Feature: Drag and Drop Email Designer

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Drag & Drop Email Designer offers the capability of using a WYSIWYG (What you see is what you get) interface as well as drag and drop functionality for easily designing email campaigns.

drag and drop designer

It utilizes the functionality of “content blocks” which includes text, images, buttons and other design elements that anyone can easily organize to create the desired design and layout.

The content blocks can be easily rearranged using “drag & drop” to modify the layout of the email design.

Responsive design (automatic layout and design changes for mobile and tablet devices) is usually built in within such designers.

It is important to note that drag & drop design functionality is NOT offered by all Email Service Providers (ESPs).

In such cases, either you create text-only emails or you are responsible for getting your email template coded yourself. There are 3rd party drag and drop email designers also available on the market.

This requires additional design testing and quality assurance to make sure that the emails looks and function as they are supposed to on different devices and email platforms (e.g. Gmail, Hotmail, Outlook, Apple Mail etc.). Litmus and Email on Acid are such testing services that enable this.

See Also HTML Email Designer


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