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Email Service Provider (ESP) Feature: Email Templates

Mar 15,16

Email Marketing Feature: Email Templates

Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >>


Email templates can be easily customized with your content and images to quickly produce beautiful/professional looking email campaigns.

Many Email Service Providers (ESPs) include templates as part of their service.…

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Email Service Provider (ESP) Feature: Purchase Behavior

Mar 15,16

Email Marketing Feature: Purchase Behavior

Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >>

Advanced Email Service Providers (ESPs) have the capability of tracking (among other things) individual customer’s purchase behavior. 

Different pieces of  information can be tracked including product name, SKU, order ID, purchase date, cost/sales price, the length of time between purchases, dollars spent, order history, number of times ordered, and number of items ordered. 

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Email Service Provider (ESP) Feature: Realtime Site/User/Event Tracking

Mar 15,16

Email Marketing Feature: Site/User/Event Tracking

Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >>

This is an advanced automation and personalization feature provided by some Email Service Providers (ESPs). 

The tracking may work by installing a cookie in the user’s browser or by tracking the activity of signed in users. 

The technology can track user actions on a website such as pages browsed, links clicked as well as events such as video plays, file downloads etc.

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Email Service Provider (ESP) Feature: Email List Management

Mar 15,16

Email Marketing Feature: Email List Management or Contact Management

Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >>

Email List Management is one of the basic features provided by most Email Service Providers (ESPs). This feature allows managing your list of contacts in a variety of ways including:

Adding and importing contacts (individually or in a list) – please note some ESPs may require you to confirm that these contacts are valid and have provided you permission to contact them

Add new contacts using sign-up forms

Ability to categorize and tag contacts (also known as segmenting)

Add custom fields to add additional data about contacts

Duplicate and delete contact lists

List Cleaning

Some other capabilities related to this feature are:

Database sync

Some ESPs provide the ability to import and sync contacts from an external database.

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What Are Transactional Emails?

Mar 15,16

Transactional Emails

Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >>

Transactional emails are emails that are sent to a user automatically as a result of taking a certain action (or when certain actions are not taken).

If you have ever forgotten your password to an online website or application and clicked on the “Forgot Password” link, you automatically receive an email in your email inbox with a link to reset your password. 

Well, this is an example of a Transactional Email.

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What Are Triggered Emails?

Mar 15,16

Triggered Emails

Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >>

Triggered emails are similar to transactional emails but are triggered as part of an automation workflow.

Emails can be triggered as a result of a variety of factors including: page views, events (e.g.

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What Are Third Party Ads Within Emails?

Mar 15,16

Third Party Ads

Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >>

This is a feature offered by some Email Service Providers (ESPs).

3rd party ads are a way to monetize your email marketing through real-time display ads within your emails. 

This is an email monetization strategy (especially if you have a large email list).…

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Email Service Provider (ESP) Feature: Ecommerce Storefront

Mar 15,16

Email Marketing Feature: Ecommerce Storefront

Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >>

Some advanced marketing automation platforms (e.g. Infusionsoft) provide extended functionalities that would normally be offered by an eCommerce platform. 

  1. eCommerce storefronts
  2. Payment processing
  3. Order processing
  4. Inventory management
  5. Order fulfilment
  6. Referral program management

 

This provides a seamless eCommerce and digital marketing integration.…

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What is A/B Split Testing?

Mar 15,16

A/B Split Testing

Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >>

In the context of email marketing, A/B Split testing (or A/X or multivariate testing) is a way to do controlled, randomized experiments on different email elements with the goal of improving email metrics such as open or click rates. 

For example, two subject lines can be tested to see which one will lead to higher open rates.

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Email Service Provider (ESP) Feature: Dynamic/Conditional Content

Mar 15,16

Email Marketing Feature: Dynamic/Conditional Content

Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >>

Dynamic content is an advanced email personalization feature offered by many Email Service Providers (ESPs).

Using Dynamic Content, the content of the same email is automatically personalized (based on pre-defined criteria) for different subscribers.…

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What Are Drip Campaigns?

Mar 15,16

Drip Campaigns

Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >>

Drip campaigns are automated series of email messages sent out on a predefined schedule. Drip campaigns are often used in lead nurturing process.

Example:

A five part email course series sent using a Drip Campaign would look like this:

Day 1: Email 1 – sent immediately

Day 2: Email 2 – 9AM

(24 hour delay)

Day 3: Email 3 – 9AM

(24 hour delay)

Day 4: Email 4 – 9AM

(24 hour delay)

Day 5: Email 5 – 9AM

Also see Autoresponders.

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What Is Contact/Lead Scoring?

Mar 15,16

Contact/Lead Scoring

Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >>

Not all leads are created equal.

Let’s consider a simple example. Two separate leads entered your marketing funnel through a free webinar presentation.

An analysis of their activities for a month following their subscription reveal the following:

The first lead visited your website once in the last month and read a blog post after clicking on the link in your weekly newsletter during the second week following the free webinar.

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Email Service Provider (ESP) Feature: HTML Email Editor

Mar 15,16

Email Marketing Feature: HTML Email Editor

Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >>

HTML Email Editor allows WYSIWYG (What you see is what you get) interface to create email newsletter designs. You can easily switch between visual (WYSIWYG) mode and HTML code mode.…

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Email Service Provider (ESP) Feature: Reporting and Metrics

Mar 15,16

Email Marketing Feature: Reporting & Metrics

Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >>

Reports provide the critical feedback necessary to determine whether the campaigns that you are running are being successful or not.

Most Email Service Provider (ESPs) provide some sort of reporting functionality.

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What Is The Difference Between Single versus Double Opt-In?

Mar 15,16

Single versus Double Opt-In

Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >>

Opt-in status refers to the consent/permission given by the subscriber in relation to their privacy and willingness to be contacted in the future.

A double-opt in involves an extra confirmation step taken by the subscriber granting permission to be contacted in the future.…

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Email Service Provider (ESP) Feature: Subscription Forms

Mar 15,16

Email Marketing Feature: Subscription Forms

Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >>

Subscription Forms or sign-up forms are the opt-in forms installed on a webpage used to collect the email address of subscribers.

The subscription forms provided by Email Service Providers (ESPs) integrate seamlessly with their email services.…

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Email Service Provider (ESP) Feature: Universal Form Capture

Mar 15,16

Email Marketing Feature: Universal Form Capture

Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >>

Here is a scenario: You switch your Email Service Provider (ESP) from ESP-A to ESP-B. You have email capture forms on multiple webpages on your website already configured to send email addresses to ESP-A.…

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What Is Marketing Automation?

Mar 15,16

Marketing Automation

Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >>

Marketing Automation refers to softwares, marketing platforms and technologies that enable automation of marketing tasks.

The automation tasks may be pre-programmed. For example scheduling of posts on Twitter or Facebook to be posted at scheduled dates/times.…

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Email Service Provider (ESP) Feature: Automation Workflows and Workflow Templates

Mar 15,16

Email Marketing Feature: Automation Workflows

Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >>

Email automation workflows is an advanced marketing automation feature offered by many Email Service Providers (ESPs).

Workflows allow you to use a variety of “if > then” type of rules to automatically send personalized email messages to the right users/customers at the right time.…

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What Is An Autoresponder?

Mar 15,16

Autoresponder

Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >>

Remember in the good ol’ days when you didn’t have your smartphones with you 24/7 and didn’t have access to the wi-fi everywhere?

You usually set up “away email messages” in your email clients when you went on vacation or were unable to attend your inbox for extended periods of time?…

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What Is Deliverability?

Mar 15,16

Deliverability

Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >>

Deliverability may perhaps be one of the most (if not The Most) important aspects of your email marketing efforts. 

Your email marketing could be perfect but if it never reaches its intended recipients then all the other efforts are useless.…

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What Is Geotracking and Geolocation?

Mar 15,16

Geotracking and Geolocation

Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >>

Geo-tracking and Geolocation are features offered by a variety of Email Service Providers (ESPs).

Geotracking and Geolocation features identify your subscribers’ location based on their IP addresses.…

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What Is Inbox Preview?

Mar 15,16

Inbox Preview

Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >>

Inbox preview is a feature offered by many Email Service Providers (ESPs) and is also available through 3rd party email testing and analytics services (if your ESP doesn’t offer this feature).  

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What Is List Segmentation?

Mar 15,16

List Segmentation

Finally, Email Marketing Demystified! Download our FREE eBook The ABCs of Email Marketing. Click Here for Free Instant Access >>

Segmentation is the umbrella term given to subdividing a larger email list into sub-lists based on shared characteristics or qualities.

The purpose of segmentation is to personalize and customize the messages to make it more relevent to specific groups of people.…

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