Email Marketing Feature: Email Templates
Many Email Service Providers (ESPs) include templates as part of their service.…Read More
Email Marketing Feature: Purchase Behavior
Advanced Email Service Providers (ESPs) have the capability of tracking (among other things) individual customer’s purchase behavior.
Different pieces of information can be tracked including product name, SKU, order ID, purchase date, cost/sales price, the length of time between purchases, dollars spent, order history, number of times ordered, and number of items ordered. …Read More
Email Marketing Feature: Site/User/Event Tracking
This is an advanced automation and personalization feature provided by some Email Service Providers (ESPs).
The technology can track user actions on a website such as pages browsed, links clicked as well as events such as video plays, file downloads etc.…Read More
Email Marketing Feature: Email List Management or Contact Management
Email List Management is one of the basic features provided by most Email Service Providers (ESPs). This feature allows managing your list of contacts in a variety of ways including:
Adding and importing contacts (individually or in a list) – please note some ESPs may require you to confirm that these contacts are valid and have provided you permission to contact them
Add new contacts using sign-up forms
Ability to categorize and tag contacts (also known as segmenting)
Add custom fields to add additional data about contacts
Duplicate and delete contact lists
Some other capabilities related to this feature are:
Some ESPs provide the ability to import and sync contacts from an external database.…Read More
Transactional emails are emails that are sent to a user automatically as a result of taking a certain action (or when certain actions are not taken).
If you have ever forgotten your password to an online website or application and clicked on the “Forgot Password” link, you automatically receive an email in your email inbox with a link to reset your password.
Well, this is an example of a Transactional Email.…Read More
Third Party Ads
This is a feature offered by some Email Service Providers (ESPs).
3rd party ads are a way to monetize your email marketing through real-time display ads within your emails.
This is an email monetization strategy (especially if you have a large email list).…Read More
Email Marketing Feature: Ecommerce Storefront
Some advanced marketing automation platforms (e.g. Infusionsoft) provide extended functionalities that would normally be offered by an eCommerce platform.
- eCommerce storefronts
- Payment processing
- Order processing
- Inventory management
- Order fulfilment
- Referral program management
This provides a seamless eCommerce and digital marketing integration.…Read More
A/B Split Testing
In the context of email marketing, A/B Split testing (or A/X or multivariate testing) is a way to do controlled, randomized experiments on different email elements with the goal of improving email metrics such as open or click rates.
For example, two subject lines can be tested to see which one will lead to higher open rates.…Read More
Email Marketing Feature: Dynamic/Conditional Content
Dynamic content is an advanced email personalization feature offered by many Email Service Providers (ESPs).
Using Dynamic Content, the content of the same email is automatically personalized (based on pre-defined criteria) for different subscribers.…Read More
Drip campaigns are automated series of email messages sent out on a predefined schedule. Drip campaigns are often used in lead nurturing process.
A five part email course series sent using a Drip Campaign would look like this:
Day 1: Email 1 – sent immediately
Day 2: Email 2 – 9AM
(24 hour delay)
Day 3: Email 3 – 9AM
(24 hour delay)
Day 4: Email 4 – 9AM
(24 hour delay)
Day 5: Email 5 – 9AM
Also see Autoresponders.…Read More
Not all leads are created equal.
Let’s consider a simple example. Two separate leads entered your marketing funnel through a free webinar presentation.
An analysis of their activities for a month following their subscription reveal the following:
The first lead visited your website once in the last month and read a blog post after clicking on the link in your weekly newsletter during the second week following the free webinar.…Read More
Email Marketing Feature: HTML Email Editor
HTML Email Editor allows WYSIWYG (What you see is what you get) interface to create email newsletter designs. You can easily switch between visual (WYSIWYG) mode and HTML code mode.…Read More
Email Marketing Feature: Reporting & Metrics
Reports provide the critical feedback necessary to determine whether the campaigns that you are running are being successful or not.
Most Email Service Provider (ESPs) provide some sort of reporting functionality.…Read More
Single versus Double Opt-In
Opt-in status refers to the consent/permission given by the subscriber in relation to their privacy and willingness to be contacted in the future.
A double-opt in involves an extra confirmation step taken by the subscriber granting permission to be contacted in the future.…Read More
Email Marketing Feature: Subscription Forms
Subscription Forms or sign-up forms are the opt-in forms installed on a webpage used to collect the email address of subscribers.
The subscription forms provided by Email Service Providers (ESPs) integrate seamlessly with their email services.…Read More
Email Marketing Feature: Universal Form Capture
Here is a scenario: You switch your Email Service Provider (ESP) from ESP-A to ESP-B. You have email capture forms on multiple webpages on your website already configured to send email addresses to ESP-A.…Read More
Marketing Automation refers to softwares, marketing platforms and technologies that enable automation of marketing tasks.
The automation tasks may be pre-programmed. For example scheduling of posts on Twitter or Facebook to be posted at scheduled dates/times.…Read More
Email Marketing Feature: Automation Workflows
Email automation workflows is an advanced marketing automation feature offered by many Email Service Providers (ESPs).
Workflows allow you to use a variety of “if > then” type of rules to automatically send personalized email messages to the right users/customers at the right time.…Read More
Remember in the good ol’ days when you didn’t have your smartphones with you 24/7 and didn’t have access to the wi-fi everywhere?
You usually set up “away email messages” in your email clients when you went on vacation or were unable to attend your inbox for extended periods of time?…Read More
Deliverability may perhaps be one of the most (if not The Most) important aspects of your email marketing efforts.
Your email marketing could be perfect but if it never reaches its intended recipients then all the other efforts are useless.…Read More
Geotracking and Geolocation
Geo-tracking and Geolocation are features offered by a variety of Email Service Providers (ESPs).
Geotracking and Geolocation features identify your subscribers’ location based on their IP addresses.…Read More
Inbox preview is a feature offered by many Email Service Providers (ESPs) and is also available through 3rd party email testing and analytics services (if your ESP doesn’t offer this feature). …Read More
Segmentation is the umbrella term given to subdividing a larger email list into sub-lists based on shared characteristics or qualities.
The purpose of segmentation is to personalize and customize the messages to make it more relevent to specific groups of people.…Read More