Creating a Modern and Affordable Jewelry Brand – Nikki Smith of Nikki Smith Designs

Nikki Smith, founder of Jewelry Brand Nikki Smith Designs shares her journey of hand crafting jewelry pieces as a side-hustle when she couldn't find modern, affordable jewelry pieces to wear to work. Nikki focused on slow, organic growth and learned about customer preferences by selling at pop-up shops and farmer's market and slowly growing her product collection while focusing on profitability. Nikki talks about organic growth, retail expansion, and business lessons learned.

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Welcome to TrepTalks with host Sushant Misra

Thank you for visiting TrepTalks. ‘Trep is a short form for the word Entrepreneur. In this interview show, I invite successful entrepreneurs, business executives, and thought leaders from Ecommerce, Retail, and Tech industries to share their startup and business stories. I also ask them specific questions about business/marketing strategies and tactics that they have successfully used (and also mistakes made along the way) to start and grow their businesses.

My goal is to inspire the next generation of entrepreneurs and business leaders to take action, solve real-world problems, create jobs, and do great things in the world through business.

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